Associate Creative Director of Design, Marketing

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

About the Role:

We are seeking an Associate Creative Director of Design to lead the full-funnel creative strategy and execution for our News product and All Access bundle subscription offering. This is a director-level leadership role for a creative visionary who can translate the value of all we offer — independent journalism and world-class lifestyle products — into campaigns that bring our brand marketing to life, drive business performance and deepen engagement with our products.

Reporting to the Creative Director, Design, Marketing, you will be a key creative leader in our marketing organization. You’ll lead a team of designers and art directors while partnering with the Associate Creative Director of Writing and key stakeholders across the News marketing team to connect The Times' brand expression, performance results and in-product experiences to lead cohesive campaigns for current and prospective subscribers—from full-funnel product launches to subscriber acquisition campaigns to app store optimization efforts and more.

We are looking for a creative leader who is passionate about both exceptional craft and the people who create it. You thrive at the intersection of brand and performance, and are just as excited to directly contribute to growth and product marketing initiatives as you are to work one-on-one with designers on their professional development. You believe that the best work comes from a culture of collaboration and continuous learning, and you know how to set a high bar for craft by both teaching and inspiring.

This is a hybrid role based in our New York City headquarters. You can expect to come into the office three days per week.

Responsibilities:

• Direct the full-funnel creative vision for News and All Access marketing, from high-impact brand campaigns to always-on global subscriber acquisition and engagement initiatives—ensuring a cohesive visual experience that drives awareness, consideration, conversion and retention.
• Inspire and direct integrated design work across paid, owned and earned channels (including digital, social, email, in-app, app stores and OOH), translating marketing strategies and performance insights into clear creative executions that result in cohesive, effective work.
• Ideate and build compelling ways to communicate the value of our key product features, transforming in-app experiences into clear and compelling marketing that deepens engagement and drives habituation.
• Guide the in-house adaptation and extension of our major brand campaigns, collaborating with our agency partners to create cohesive executions across all channels.
• Oversee the development of scalable visual systems and templates that support rapid testing and iteration across channels and audiences while maintaining a high bar for design quality and brand consistency.
• Be a dedicated leader and mentor to your team, managing a high-performing group of designers. Provide hands-on coaching, clear feedback and career development guidance, while fostering a positive team culture across the wider News marketing team.
• Champion the marketing creative team and its work throughout the organization, serving as an ambassador for our mission and craft.
• Drive the recruitment and hiring of top full-time and temporary design talent, identifying the next generation of creatives for The Times.

Basic Qualifications:

• 10 years of experience in brand, engagement and performance marketing or advertising, ideally combining experience at creative agencies and in-house teams, with a clear track record of producing and leading world-class creative work that drives business results.
• 5 years of direct management experience, with a deep-seated passion for mentoring designers and helping them build their careers.
• A portfolio that not only shows beautiful work, but also demonstrates how your design choices clarify complex ideas and connect with audiences across the marketing funnel.
• Exceptional visual storytelling skills across both static and video formats, with fluency in design and animation tools such as Figma and Adobe After Effects, with a refined aesthetic and a sophisticated understanding of typography, layout, color and motion.
• A deep interest in current design thinking and the state of the industry, coupled with a creatively curious mindset for experimenting with new solutions and tools like Generative AI.

Preferred Qualifications:

• Proven success partnering with brand, product and growth marketing teams to create work that improves product engagement, acquisition and retention for digital product subscriptions.
• Experience working closely with product and design teams on in-app experiences, onboarding flows and feature launches, bringing a marketing perspective into product development cycles.
• A background in subscription, media or content businesses, with familiarity in how brand, product marketing, and performance media work together across the funnel.
• A deep curiosity about our work and company, and a genuine passion for New York Times journalism —we hope you enjoy reading, watching and listening to it.

REQ-019077

The annual base pay range for this role is between:

$155,000 - $168,000 USD