Project Employee, WNBA Marketing Analyst

WORK OPTION: In Office

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the WNBA, we're passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league's on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world's most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA's success.

Position Summary:

This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of growing the overall WNBA fanbase, enhancing the fan experience, and using campaign and fan data to optimize and personalize digital marketing efforts.

This position’s goal will be to drive growth through data-driven decision-making by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Ideal candidates will be highly tactical self-starters with a background in marketing analytics and a passion for sports.

Major Responsibilities:

• Contribute to growing the WNBA fanbase by analyzing marketing campaign performance and fan behavior
• Develop an understanding of how marketing campaigns drive fan interest, acquisition, and retention across the WNBA's digital and non-digital platforms
• Track lifecycle marketing performance across key CRM channels, including email, push, in-app, and in-browser messages
• Provide deep analysis of direct-to-consumer marketing campaigns around new acquisitions, attribution, and revenue
• Update and refine key attribution modeling for digital acquisitions, including paid media and digital marketing
• Convert complex findings and large data sets into insightful, concise, and easily digestible reports and presentations
• Provide strategic recommendations to tactic owners such as channel spend allocation and audience targeting
• Assist with A/B test design that yields continuous improvements to our fan strategies and lifts conversion rates
• Collaborate with data strategy team to build and maintain automated dashboards that track key marketing initiatives

Required Skills/Knowledge:

• 1 - 3 years in an analytical, research, or insights role- Experience with CRM channels and/or DTC products is a Plus
• SQL proficiency is required- Experience with R or Python is a Plus
• Experience with data, analytics, and marketing platforms such as Adobe Analytics, Amplitude, Kochava, or Braze
• Hands-on experience with reporting and visualization platforms like Tableau, Looker, or PowerBI

Educational Background Required:

• Bachelor’s Degree

Salary Range: [[$2,600/Biweekly]]

The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.