Marketing Manager

About MoMA PS1
PS1 was born out of New York’s alternative space movement in the 1970s, transforming an abandoned nineteenth Century schoolhouse in Long Island City, Western Queens, into a space for artists and their collaborators to generate ideas and present work.

Located in what was once an industrial enclave, the institution has now become a creative landmark in the fastest growing residential neighborhood in the country. In 1976 PS1 was registered as an independent non-profit in a city-owned building, and in 1982 it became the first Cultural Institutions Group member (CIG) that focused on contemporary art as part of NYC’s Department of Cultural Affairs. Then, in 2000 PS1 also established an affiliation with the Museum of Modern Art and in 2010 it became known as MoMA PS1.

In 2023-24 we have a budget of approximately $13MM and are a team of around 50, led by an independent Board of Directors. Working with an evolving constellation of practitioners, neighbors, and partners, we are committed to the critical work of diversity, access, and inclusion. It is through these lenses that we examine and build our programs, relationships, and organizational culture. We champion how artists are at the intersection of the social, cultural, and political issues of their time. We center equity in how we work and what we do.

We recognize that a successful candidate will meet many of the requirements listed on this job description but may not meet 100% of the qualifications. If much of this job description describes you, we encourage you to apply for this role.

Summary

The Senior Marketing Manager plays a critical role in executing compelling, mission-aligned marketing and audience engagement strategies to drive new and repeat attendance to MoMA PS1 in its 50th-anniversary year and beyond. This role leads initiatives to grow and broaden local audiences in Queens and North Brooklyn through targeted outreach, partnerships, and community engagement. Overseeing advertising, digital marketing, and content strategy across multiple channels, the Senior Manager ensures cohesive storytelling and strong brand presence while managing performance metrics, budgets, and vendors. Collaborating closely with colleagues across PS1 and The Museum of Modern Art, the Senior Marketing Manager drives creative, data-informed campaigns that deepen audience connections and expand the museum’s reach.

Supervision

• Reports to: Assistant Director, Marketing & Audience Strategy (Jack Radley)

• Supervises: Digital Marketing Coordinator

Responsibilities 

• Develops and executes integrated, results-oriented marketing and audience development campaigns to drive museum attendance in accordance with audience goals.

• Drives growth of local audiences, a key goal of MoMA PS1’s Strategic Plan, nurturing relationships and spearheading outreach to our community in Queens and North Brooklyn. Leads cross-departmental working group tasked with focused outreach to these audiences.

• Manages advertising campaigns—from developing strategy to media planning and creative development through execution, launch, and budget tracking—across a wide range of channels, including print, OOH, digital, onsite, and broadcast.

• Develops and maintains relationships with key tourism partners to drive visitation to the museum. 

• Oversees day-to-day marketing operations, including project management, budget oversight, and liaising with agencies and vendors.

• Develops social media and email marketing strategies and schedules to support the Museum’s programs and audience goals, balancing visual, promotional, and creative content. 

• Evaluates the effectiveness and impact of marketing initiatives, using insights to optimize content and campaigns.; oversees periodic reporting and communication to colleagues. 

• Collaborate with colleagues at MoMA ensure robust inclusion of PS1 content in MoMA’s emails, across social media channels, and on moma.org.

• Performs any other duties reasonably related to the functions described above.

Qualifications 

• Minimum of 4 or more years’ marketing experience, with preference for those with experience managing direct reports. Experience in art museums or cultural settings preferred. 
• Working knowledge of SEO/SEM, Google Analytics, and paid digital advertising.
• Web and social media CMS, project management software, email CRM.
• Proven track record developing and executing integrated marketing campaigns across digital, print, and experiential channels.
• Strong audience segmentation and targeting skills, with an understanding of local demographics. 

Compensation and Benefits 

Salary range: $82,500 - 87,500. Benefits include 20 days paid vacation leave; 10 days paid sick leave; 11 paid holidays; and 3 paid personal days; participation in a 401(k) savings plans, life insurance; medical/health (including visual and dental); transit, health, and dependent care FSA; and pension plan. 

Please be advised that due to the high volume of applicants, we are only able to contact those candidates whose skills and background best fit the needs of the open positions. 

PS1 is an equal opportunity employer and considers all candidates for employment regardless of race, color, sex, age, national origin, creed, disability, marital status, sexual orientation or political affiliation.