What are the responsibilities and job description for the Director of Sales position at The Motorcycle Company?
DIRECTOR OF SALES —
The Motorcycle Company.
25 STORES - (21) HARLEY. (3) POWERSPORTS. (1) MARINE.
Field-based, Nationwide | $200-250K Earnings Target | 90% travel
If you have run a big Harley or Powersports store and thought "I could do this across a whole group" this is that seat.
We consult for 3 dealer groups currently MOD Enterprises, PVM Enterprises and Rockstar Powersports. 25 stores total: 21 Harley-Davidson, 3 powersports, 1 marine, coast to coast, with one operating standard. All 3 groups are actively buying stores, most recently MOD Enterprises acquiring Ironclad Harley-Davidson and turning it into a top 10 Harley dealer in the country it’s first year! We are hiring one person to own the Sales Process, Units and Gross Profit across all rooftops.
The Job
- Own the number: Units, Front End Margin and Backend PUS across all 25 stores
- Own the sales floor process end to end. Step 1 through Step 9, one way, in every store.
- Own the internet sales process from inbound lead to shown appointment.
- Own training and the manager bench — Fit Specialists through GSMs.
- Tier every store monthly and put your boots where the gap is. Weakest stores get you every 30 days.
How We Operate
- Volume is the job. Gross profit is how well we do it.
- Sales is a contact sport — quantity is often the issue, not quality.
- Progress, not perfection. Execute the little things extraordinarily well.
- Phone-first. Every seat from GM down generates appointments.
- Hard on the process, not on the people.
You
- 10 years dealership sales leadership. Multi rooftop experience preferred.
- GM or GSM background required.
- Two or more documented store turnarounds.
- You bring your numbers to the interview — units, margin, PUS, closing percentages.
- You can run the sales meeting, work the desk, and close a deal yourself today.
- You are good with 18–22 nights a month on the road.
- Motorcycle endorsement required within 90 days. Most of our leadership rides — we would rather you already do.
The Travel
- 90% travel. 18–22 nights per month on the road. This is a travel position.
- 22 store visit days per month. Roughly 250 store visits per year across 25 rooftops weighted heavily toward underperformers.
- Weekends Required. We are in the retail business and need to be in the stores when they’re the busiest. Monday is the highest-leverage day in a sales department.
The Money
Base: $150,000. Target: $200-250k . Bonus on units, gross, floor and internet closing. All travel paid, full benefits, 401(k), employee purchase program.
Apply
Resume plus one page of your last three years of numbers — units, front margin, back-end PUS, closing percentages. No numbers, no interview. 3 sentences on why you and a 1 minute video of why you. Email careers@themotorcyclecompany.com, subject line DIRECTOR OF SALES — [Your Last Name].
Pay: $200,000.00 - $250,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Work Location: Hybrid remote in Grand Rapids, MI 49525
Salary : $200,000 - $250,000