Digital Marketing Specialist

Company Description

The Messianic Vision Inc., founded by Sid Roth in 1977, is a ministry dedicated to sharing the good news of Messiah with a special focus on reaching the Jewish community. Through platforms like the "It’s Supernatural!" TV program, the Messianic Vision radio show, and the It’s Supernatural Network (ISN), the organization mentors believers worldwide to perform works similar to those of Jesus, as mentioned in John 14:12. Their efforts include distributing evangelistic materials, broadcasting in multiple languages globally, and offering digital resources to spread their message. Headquartered in Charlotte, NC, Messianic Vision is committed to transparency and holds membership in the Evangelical Council for Financial Accountability.

Role Description

This is a full-time, on-site role based in Charlotte, NC. The Digital Marketing Specialist will be responsible for managing and executing social media marketing campaigns, analyzing web analytics data to optimize online presence, and implementing strategic digital marketing initiatives. This role also involves creating and managing engaging online marketing strategies to drive audience growth and engagement, as well as ensuring clear and consistent communication across digital platforms.

Support the Communications team through strategic digital marketing initiatives designed to grow audience engagement and generate revenue through donation-driven campaigns. This role focuses on campaign strategy and execution, including copywriting, email marketing, social media, digital content, and performance analysis.

·        Execute digital marketing campaigns across email, website, social media, and video platforms

·        Develop marketing copy and engaging digital content aligned with ministry messaging

·        Create, schedule, and optimize email and social media campaigns from concept through analysis

·        Support campaign launches tied to broadcasts, events, and seasonal initiatives

·        Manage email marketing efforts including audience segmentation, automation, tagging, and tracking

·        Ensure accurate implementation of campaigns, links, UTMs, and related analytics

·        Manage digital content across platforms, including YouTube optimization and scheduling

·        Design graphics and digital assets for web, email, social media, and promotions

·        Create and maintain landing pages, lead generation resources, and website content

·        Monitor campaign performance and provide insights to improve engagement and conversions

·        Support paid digital advertising initiatives and live digital efforts during broadcasts and events

·        Collaborate with production, communications, and leadership teams to maintain consistency across platforms

Qualifications

• Proven experience with Social Media Marketing and Online Marketing strategies including writing copy.
• Strong skills in Digital Marketing and Web Analytics for audience growth and data-driven decision making.
• Excellent Communication skills for both internal team collaboration and outreach.
• Proficiency with digital advertising platforms and tools, such as Google Ads and social media ad managers, is a plus.
• Knowledge of SEO and content optimization for digital platforms is beneficial.
• Passion for faith-based ministry and alignment with the mission of The Messianic Vision Inc.

Additional Notes

Must review, acknowledge, and accept Ministry Employee Expectations.

1. Understand that MVI is a Christian organization whose purpose is to spread the Gospel of Yeshua (Jesus) to the world.
2. Agree that the purpose of their employment with MVI is to further its Christian purpose.
3. Acknowledge Yeshua (Jesus) as their personal Savior.
4. Maintain a personal and active relationship with Yeshua (Jesus).
5. Participate in daily/weekly MVI prayer meetings as schedule permits.