Growth Manager

The Merman is a high-growth, disruptive DTC brand pioneering ocean-powered haircare for men. Our founder Noah started formulating in his kitchen to bottle what the ocean did to his hair: effortless texture, salt-air scent, confidence you can feel. Revenue has nearly doubled every month since March 2026, and we recently crossed eight figures in annualized revenue. We are backed by the investors behind Home Chef, Ruggable, Fabletics, Dr. Squatch, MoonBrew, and O Positiv.

The team is five people and growing fast. That means the work you do is visible, the decisions you make stick, and there is no layer between you and the outcome.

You will report directly to the VP of Growth and function as a second set of hands on the highest-leverage problems in the business. The pattern of this job is consistent: take a discrete, high-impact area, go deep enough to have a real point of view, build the system that runs it, then either own it or hire and train someone to own it while you move to the next one.

This is a builder's job, not an analyst's job. You will write test briefs, sit in the ad account, dig through customer feedback, and ship things yourself before there is anyone to delegate to. If your instinct when handed an ambiguous problem is to open a deck, this probably isn’t a good fit. If your instinct is to open the platform and figure out how it works, you are who we’re looking for!

A non-exhaustive list of example projects that are waiting on this hire:

1. Conversion rate optimization on our product pages. We push over $300,000 in ad spend to a handful of product landing pages. Small lifts compound into serious gains. You will design and run the testing roadmap end to end: hypothesis, build, sample sizing, readout, and the decision about what ships.

2. Google Ads from scratch. We do not run Google Ads today. You will research the opportunity, build the account structure, set the measurement approach, launch it, and scale it. This is a genuine zero-to-one channel build, not an optimization handoff.

3. TikTok Shop. We believe this is one of the largest upside bets in the business. You will start by supporting the channel and grow into owning it: affiliate and creator programs, agency management, merchandising, and the P&L behind all of it.

• Roughly 2 years of experience in management consulting or a similarly analytical environment, including at least one workstream you led yourself
• The ability to break an ambiguous business problem into a structured plan and then actually execute it, not just recommend it
• Strong quantitative instincts. You should be comfortable building a model, sizing an opportunity, and making data-backed decisions 
• Clear written and verbal communication

• You are proactive to the point of being slightly uncomfortable with idle time. Nobody here will assign you your next task
• You default to shipping. A rough test live this week beats a perfect one live next month
• You have low ego about the work. Some weeks are strategy, some weeks are messaging high-value influencers at 8 pm
• You want ownership and you are willing to earn it by being the person who reliably closes the loop with high attention to detail

We are culture-first, and we mean something specific by that: You will get real mentorship, not a calendar invite that gets moved every week. Your manager came from Bain and places extremely high emphasis on team culture and will make investing in you personally and professionally one of the highest priorities.

The path here is Director of Growth. It looks like: own your first system, then own a channel, then own a team. We will be explicit with you about what the next step requires and where you stand against it.

Send your resume to eric@themerman.com with the subject line "APPLICATION - Growth Manager" and briefly describe your interest in the role. Applications are reviewed on a rolling basis. The target start date for this role is immediate.