Lifestyle Division Director

We are seeking an entrepreneurial, results-driven leader to oversee and grow our Lifestyle Division, focused on reading glasses, non-prescription sunglasses, and accessories.

This role owns the commercial strategy and execution across gift retailers, outdoor retailers, Amazon, QVC, and off-price channels. The Director will work cross-functionally with product development, operations, marketing, and our Inside Sales Department.

The ideal candidate blends traditional retail instincts, sales leadership, and eCommerce fluency, with a strong understanding of branded/fashion consumer products.

Position Responsibilities:

Strategic Leadership

• Own the P&L and growth strategy for the Lifestyle Division.
• Develop and execute an omnichannel sales strategy across wholesale, Amazon, off-price, and D2C.
• Identify opportunities to scale volume while protecting brand positioning and margins
• Partner with leadership to set annual sales goals, forecasts, and growth initiatives

Specialty Retail & Inside Sales

• Lead the strategy for gift and outdoor specialty retailers, using inside sales as a primary outreach and growth channel.
• Collaborate closely with the internal Inside Sales Team to define target accounts, outreach strategy, develop programs, promotions, and seasonal selling plans;
• Work closely with Marketing to develop outreach programs and campaigns.

Amazon & Digital Commerce

• Own the Amazon channel strategy.
• Seller Central management: Product listings, pricing, promotions, and content strategy
• Coordination with advertising, inventory, and forecasting efforts

Oversee DTC website performance

• Assortment strategy and merchandising
• Promotional cadence and pricing strategy
• Coordination with marketing and fulfillment teams

Product & Channel Coordination

• Partner with product development to ensure assortments meet channel-specific needs
• Guide channel-exclusive product, packaging, and pricing strategies where appropriate
• Coordinate with operations to ensure inventory alignment across channels

Key Accounts & Off-Price Channels

• Manage or oversee relationships with QVC and off-price partners (TJ Maxx / Marshalls)
• Evaluate closeout, promotional, and opportunistic sales in alignment with brand and margin goals

Required

• 7 years of experience in specialty retail, consumer products, or eyewear/accessories
• Demonstrated leadership in multi-channel sales (wholesale digital)
• Hands-on experience with inside sales models or call-center-driven sales teams
• Working knowledge of Amazon business operations (Vendor or Seller Central)
• Strong analytical mindset with experience managing forecasts, margins, and channel performance

Preferred

• Experience in eyewear, fashion accessories, gift, or outdoor lifestyle categories
• Amazon advertising or marketplace growth experience
• Experience selling into off-price and TV shopping channels