Web Project Coordinator

This position supports the planning, execution, and tracking of initiatives for our customer-facing websites, including e-commerce and WordPress platforms. This role is responsible for organizing tasks, maintaining timelines, and ensuring smooth communication between teams. In addition to coordination duties, the Website Project Coordinator assists with SEO implementation and website performance reporting, helping to ensure that our digital properties deliver measurable business results.

Our company believes in the Ideal Team Player. We follow the model behaviors of Humble (quick to point out the contributions of others), Hungry (self-motivated and diligent), Smart (socially appropriate and aware), Safety-Minded (works to lower safety risks, Quality-Minded (take pride in their work) and Attendance (recognizes their presence is important).

ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

• Lead website project plans including requirement gathering, scope definition, timelines, tasks, and schedules for website-related initiatives.
• Track deliverables, update status reports and flag risks or delays to the VP of Marketing and other website stakeholders.
• Schedule and facilitate team meetings, prepare agendas and notes and follow-up on action items.
• Maintain project documentation, including requirements, SOPs, and process updates.
• Coordinate with internal teams and external vendors to ensure project and task alignment.
• Develop and maintain SEO best practices across all web properties.
• Partner with content and development teams to implement keyword strategies, metadata, scheme markup and on-page optimization elements.
• Monitor site performance and SEO metrics, escalating issues to the appropriate team members.
• Stay up to date on SEO trends, algorithm updates, and competitor benchmarks.
• Define KPIs for website performance, lead generation and conversion optimization.
• Build and maintain dashboards and recurring reports using Google Ads (GA4), Google Search Console, and other marketing analytics platforms.
• Analyze traffic trends, user behavior, and conversion data to generate actionable insights.
• Present analytics, findings and recommendations to executive leadership and cross-functional stakeholders.

NON-ESSENTIAL JOB DUTIES & RESPONSIBILITIES:

• Document and maintain SOPS, project requirements, and business rules.
• Support training and knowledge transfer where needed.
• Foster a supportive and collaborative work environment by understanding the feelings and thoughts of others so that all team members feel valued and respected.
• Maintain professional and technical knowledge by attending workshops, reviewing professional publications, establishing personal networks, and benchmarking state-of-the-art practices.
• Build a team culture and uphold the organization’s values.

PHYSICAL DEMANDS & WORK ENVIRONMENT:

• Prolonged periods sitting at a desk working on a computer.
• Must be able to lift to fifteen pounds at times.

COMPENTENCY, KNOWLEDGE, SKILLS & ABILITIES:

• Strong project management skills with experience managing multiple initiatives simultaneously.
• Proven understanding of SEO principles (technical and on-page).
• Proficiency with Google Analytics (GA4), Google Search Console, and other reporting tools.
• Excellent written, verbal and presentation skills.
• Strong organizational and time management abilities.
• Understanding performance optimization, accessibility, and brand systems.
• Familiarity with browser testing and debugging.
• In-depth understanding of the entire web development process – design, development, and deployment.
• Familiarity with WordPress, e-commerce platforms, and CMS-driven websites.
• Exposure to CRM and marketing automation platforms.
• Knowledge of HTML/CSS and web development basics.
• Detail-oriented with an ability to maintain consistency in a fast-paced environment.

EDUCATION & EXPERIENCE:

REQUIRED:

• BA/BS or equivalent combination of work experience and education in Marketing, Computer Science or related field or equivalent experience.
• 3 years of experience in project management, digital marketing, or related role.

PREFERRED:

• Experience with project management tools (Jira, Asana, Trello, or similar).
• Experience with A/B testing, CRO, or marketing automation platforms.

The McAlear Group offers a full range of benefits for eligible employee including 401k, health and life insurance, Employee Assistance Program (EAP), disability coverage, and PTO.