What are the responsibilities and job description for the Corporate Marketing Manager position at The Maggiore Group Corporate?
Job Summary:
We are looking for a dynamic and experienced Corporate Marketing Manager to lead and execute strategies that build and elevate The Maggiore Group's restaurant brands. This role requires a creative and strategic thinker with a proven track record in developing brand campaigns, conducting market research, and driving brand awareness across multiple channels. You will be the brand guardian, ensuring consistency, relevance, managing a team and engagement in all communications and touchpoints with our audiences.
Key Responsibilities:
Brand Strategy Development:
- Lead the creation and implementation of the overall brand marketing strategy for all concepts.
- Develop and manage brand positioning, messaging, and key differentiators.
- Analyze brand performance and adjust strategies to protect and advance our saturation and reputation.
Campaign Management:
- Plan, execute, and oversee integrated marketing campaigns across digital, social, print, and experiential channels.
- Collaborate with restaurant operations, the design team and other stakeholders to develop compelling content and messaging for various campaigns.
- Track and report on campaign performance metrics, ROI and overall efficacy of all departmental endeavors.
Market Research & Consumer Insights:
- Participate in market research to understand consumer needs, competitive landscape, and industry trends.
- Leverage consumer insights to guide creative and messaging decisions.
- Stay ahead of industry trends, ensuring the brand remains innovative and relevant.
Brand Consistency & Communication:
- Ensure brand guidelines & culture are adhered to across all marketing materials, channels, and partnerships.
- Oversee the development of brand collateral, including digital assets and print materials.
- Collaborate with other departments to maintain a unified and consistent brand strategy
- Work closely with our PR firm, relevant vendors and maintain regular meetings and manage KPI's for each.
Manage and develop personnel within your department:
- Leading a team of graphic designers, photographers, and content creators.
- Execute regular and periodic meetings. Create strategies to teach and elevate staff with high potential.
- Organize workflows, AOR's and regular follow-up accountability.
Salary : $70,000 - $80,000