Senior Global Brand Manager

Company Background The Lost Explorer is a handcrafted artisanal spirit made from 100% agave, represented by mezcal and tequila. The brand is committed to the sustainable production of high-quality hand-crafted mezcal and tequila in a manner that benefits the local Mezcal producing community in Oaxaca and tequila producing team in El Arenal, with the long-term vision of becoming the leading, luxury sustainable agave spirit brand internationally. The core range consists of three uniquely profiled mezcal expressions: Espadín, Tobalá and Salmiana and additive free, tequila Blanco and Reposado. 

Launched in 2020, The Lost Explorer Mezcal is now available in over 20 countries globally, with key lead markets being the US, Mexico and the UK.  The taste and quality of the mezcal is world-class, having picked up multiple international industry awards, resulting in The Lost Explorer Mezcal achieving the accolade of being the world’s most awarded mezcal globally in 2021. Brand awareness amongst both trade and consumers has been increasing rapidly since launch, with a communications strategy that brings to life the brand’s three key pillars – Celebrate the Earth, Enrich Community and Live Curiously. 

In Fall of  2024, the brand introduced its Tequila Blanco, a 100% agave, handcrafted expression that has quickly garnered recognition at the Latin America Spirits Competition, where it earned both Double Gold and Best in Class honors. With its ultra-premium pricing and exceptional range, the brand positions itself within the world’s fastest-growing spirits category, reinforcing its ambition to become the leading luxury agave spirit brand on a global scale. As of April 2026, the brand introduced tequila Reposado, aged in three types of the barrels.

About the Role: The Senior Marketing Manager will be responsible for shaping and executing brand strategy across the U.S. and Global markets, including campaigns, digital and social content, PR, partnerships and experiential activations, ensuring consistency with global guidelines while tailoring execution to key U.S. markets and priority channels. 

This role requires ability to think critically and execute flawlessly. The ideal candidate will excel in balancing the growth of digital business channels while fostering strong, meaningful connections with consumers through targeted, impactful marketing initiatives in on-trade and off-trade channels.

Brand Strategy & Vision 

• Own U.S. and Global marketing strategy and brand plan, building brand equity, awareness and advocacy in line with our global positioning.
• Lead execution of integrated brand plans, including campaigns, digital and social content, PR, partnerships and experiential activations, ensuring consistency with global guidelines while tailoring execution to key U.S. markets and priority channels.
• Acting as the guardian of The Lost Explorer story and its values, this role will work closely with the global team to brief, align and deliver programming that wins with trade, consumers and culture‑driving communities. 
• Insights Leadership: Champion consumer and market research to identify trends, white space opportunities, and competitive intelligence, ensuring our brand and product pipeline remains ahead of the curve in the U.S. market.

Brand Activation & Trade Marketing

• Lead development of market-relevant activation toolkits, providing clarity and tools to drive execution of brand plans across key markets. Oversee creative adaptation and production.
• Partner closely with distributors, key accounts and commercial teams to deliver best‑in‑class launches and in‑market activations, tracking performance through clear KPIs across brand health, awareness, engagement and rate of sale.
• Drive execution of key events across priority  markets that engage local communities, influencers and industry voices to enhance brand relevance and visibility.
• Own the A&P budget across all lines, with discipline and a strong ROI mindset. Manage external agencies and vendors as needed, working closely with marketing and finance teams.

Required Experience & Competencies

• 5-8 years of Proven experience in brand/customer marketing, with spirits industry required.
• Demonstrable experience building a brand from its nascent stages through to accelerated scaling (startup or high-growth division experience is mandatory).
• Analytical mindset with expertise in using data to drive decision-making and strategy.
• Excellent leadership, communication, and collaboration skills.
• Fluent English; Spanish is a strong asset given close collaboration with our Oaxaca- and Guadalajara-based teams.
• Self-starter approach with ability to work independently across matrix organization and diverse culture environment

Behavioral Qualities

• You see beyond the current market to where the brand must be in next three-five years.
• You take full accountability for marketing performance, treating the budget like your own capital.
• You are known for being tough on standards, but fair and inspiring to your teams and partners. Hands-on ownership and acting to set the example.
• You are comfortable working with limited resources and excel at finding creative, non-traditional solutions for outsized impact.