Donor Communications Manager

The Light FM (Blue Ridge Broadcasting, Inc.) is a fully listener-supported ministry of the Billy Graham Evangelistic Association (BGEA). All employees of The Light FM are employees of BGEA.

Is God calling you to ministry?

For over 75 years, The Billy Graham Evangelistic Association (BGEA) has proclaimed the Gospel through its various ministries. Whether you work at our headquarters in Charlotte, North Carolina, the Billy Graham Library in Charlotte, North Carolina, the Billy Graham Training Center at the Cove (BGTC) in Asheville, North Carolina, Blue Ridge Broadcasting (BRB) in Asheville, North Carolina or a field office abroad, you are part of a team of committed Christians working together to reach people to the ends of the earth with the Gospel.

CHRISTIAN PURPOSE AND EXPECTATIONS:

All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

Department Detail – Blue Ridge Broadcasting (BRB) is a listener-supported ministry that operates The Light FM radio stations, the primary of which is 106.9 FM, WMIT. Founded by Billy and Ruth Graham, and with offices and studios on the property of the Billy Graham Training Center at The Cove in Asheville, BRB reaches portions of seven states through 106.9 FM and eight other FM signals in NC, SC, and TN. World-wide reach is achieved through The Light FM smartphone app, thelightfm.org and various podcasts. BRB connects to BGEA through the Media Ministry division; the home of media production and distribution for the BGEA. This division includes: Video Ministry Services – the team that produces BGEA’s video programming and materials; and Audio Ministry Services – the team that produces BGEA’s podcasts and awareness announcements for radio, maintains the Billy Graham Audio Archives and the 24/7 stream of messages and programming for The Billy Graham Channel on SiriusXM satellite radio.

Job Summary – The Donor Communications Manager creates and manages overall donor communications and strategy, ensuring donors at all giving levels understand the impact of their gift and are encouraged to strengthen their partnership with the ministry. This role manages acquisition, growth, and retention strategies for monthly Hope Hero donors and mid-level donors; leads, writes, and manages creation of all BRB print materials to ensure consistent, on-brand messaging; and coordinates with the Engagement and Outreach team to design and execute donor-specific email and texting campaigns. Position requires excellent writing skills and the ability to create effective communication strategies for diverse donor segments.

Ministry Requirements

• Maintains a personal, active relationship with Jesus Christ and is a consistent witness for Jesus Christ
• Faithfully upholds BGEA in prayer
• Participates in daily BGEA staff devotions including Bible reading, and leading group prayer as schedule permits
• Demonstrates behavior aligned with BGEA’s Mission Statement, Statement of Faith, Hallmarks, policies, and expectations
• Effectively represents Jesus Christ to those within both personal and professional spheres of influence

Essential Duties and Responsibilities

• Create and manage the BRB direct mail plan, schedule and process
• Oversee creation of all print materials including annual donor report, brochures and rack cards, and solicitation materials.
• Engage regularly with BGEA Director, Communications and BGEA Project Lead assigned to BRB to brief on plans, calendars, and creative needs requiring BGEA approval or assistance.
• Annual conceptualization and drafting of a minimum of 4 multi-media fundraising campaigns per year, (Spring, Summer, Fall, Christmas) including coordination of direct mailed solicitations, emails, social media and other
• Lead and manage data segmentation and communication efforts within campaigns and outside of campaigns to best communicate with the individual donor and maximize ROI
• Create and execute specific communications strategy for monthly Hope Heroes and Mid-Level Donors (giving between $500 & $1,999)
• Ensure Relationship Associates have timely and relevant listener impact stories that are packaged in a way that are easy to share with donors
• Collaborate with the Engagement & Outreach Manager to create and execute a “new listener/new name” acquisition and communication strategy utilizing public events and digital channels and grow new listeners into donors
• Work with the BRB Digital and Social Media Content Specialist to create and maintain a donor ministries micro-site of the website
• Coordinate with BGEA Project Lead to ensure print projects are completed with excellence in a timely manner
• Work closely with outside vendors used for printing projects and BRB Direct Mail campaigns
• Manage the BRB donor ministry data select-request process, working with BGEA IT to ensure all mailing lists are accurate and meet segmentation needs
• Maintain list of communication and account codes and ensure codes are effectively utilized for documentation and segmentation of communication lists
• Work with the Administration team to create and distribute reports documenting the effectiveness of each campaign and of the overall communications strategy

Marginal Duties and Responsibilities

• Other duties as assigned

Job Specifications

Skills and Knowledge

• Associate-level degree in business or related field
• 5 years’ experience in fundraising and/or communications
• Ability to implement The Light FM’s philosophy for the radio broadcast regardless of own opinions with a willingness to share personal testimony and to convey Christian viewpoints consistent with the ministry’s Mission Statement and Statement of Faith
• Ability to convey complex ideas in simple, direct language
• Ability to properly represent The Light FM in public settings in performance and appearance
• Exceptional written and interpersonal communication skills
• Ability to effectively communicate with people of all backgrounds and interest levels
• Ability to use spreadsheet, and database software
• Ability to work independently and make decisions as appropriate

Physical/Mental Demands

• Ability to make quick decisions and exercise sound judgment with a minimum of supervision
• Comfort with making public appearances and interacting with large crowds
• Capacity to prioritize work and manage multiple projects in a high-paced environment
• Ability to work efficiently and productively under deadlines
• Demonstrated flexibility to adapt to changing job parameters, deadlines, or directions
• Ability to work independently and as part of a team while demonstrating flexibility when priorities change
• Ability to convey a positive and professional attitude to the public and BRB staff

Working Conditions

• Ability to tolerate extended periods using computer equipment
• Ability to tolerate extended periods of sitting in one work location
• Ability to work in close proximity to other staff with limited privacy
• Availability to work occasional events on evenings and weekends.

Mission Statement

The calling of The Light FM is to lead as many people as possible into a personal and dynamic relationship with Jesus Christ and to encourage our listeners in spiritual maturity and active service for Christ.