What are the responsibilities and job description for the Marketing Automation Specialist position at The Lee Company?
Company Overview:
The Lee Company is a global leader in the design and production of miniature, precision fluid control components for the aerospace, medical/scientific instrument, oil tool, and automotive industries. Lee products are recognized worldwide for superior quality, reliability, and performance. The Lee Company’s unique capabilities in miniaturization and engineering keep the company at the forefront of fluid control technology and identify Lee as a leading innovator in the field of fluid handling and control. Founded in 1948, The Lee Company occupies over one million sq. ft. of modern manufacturing and office space at four sites in Westbrook and Essex, Connecticut, and employs over 1,000 people.
Description of Role:
The Lee Company is seeking an additional team member focused on Marketing Automation to join its Marketing Department in Westbrook, CT. This role is ideal for someone who thrives in a collaborative environment, is highly motivated, detail-oriented, and passionate about driving results through marketing automation. The ideal candidate will have a strong understanding of HubSpot and its capabilities, along with a mix of technical skills, creativity, and strategic thinking. This role will be responsible for creating and managing multiple automation projects simultaneously, so strong prioritization and time management skills are essential.
Responsibilities:
- Nurture target audiences with product campaigns, re-engagement campaigns, and educational content campaigns via email marketing tactics.
- Develop and manage HubSpot marketing automation initiatives across the entire customer journey for various audience segments.
- Support multi-channel campaigns by building and optimizing automated workflows, segmentation strategies, and lead nurturing programs, such as drip and trigger-based campaigns.
- Collaborate with internal teams to develop and deploy marketing lead scoring and multi-touch attribution techniques.
- Collaborate with internal teams and external agencies to develop digital assets and automation strategies tailored to various audience segments.
- Manage and optimize email marketing efforts in HubSpot, including A/B testing, deployment scheduling, performance tracking, and reporting.
- Maintain contact list and manage segmentation strategies to optimize engagement.
- Assist with content management updates to website and landing pages using WordPress and HubSpot.
- Assist with paid digital advertising campaigns, including audience targeting, campaign setup, and performance analysis.
- Stay current with marketing automation trends, HubSpot updates, and emerging digital marketing technologies.
- Assist with additional duties to help support the marketing team as needed.
Qualifications:
- Local candidates required. This position will be full-time on-site.
- Bachelor’s degree in marketing, communications, or a related field.
- Minimum 2 years of experience in digital marketing, with a focus on marketing automation and B2B campaigns.
- Proven experience in HubSpot, including building workflows, lead nurturing programs, email campaigns, and reporting.
- Strong organizational, writing, and interpersonal skills.
- Familiarity with SEO best practices, inbound marketing strategies, leveraging data for decision making, and content optimization.
- Strong email marketing experience, including writing, building, testing, deployment, and measurement of email performance.
- Bonus: Experience with Microsoft Dynamics, Canva, Photoshop, and Google Analytics.
The Lee Company Advantages:
The Lee Company offers opportunities for career growth in a stable, well-managed company providing an attractive range of benefits, including company-paid health insurance, profit sharing, tuition reimbursement, and daycare subsidy. The Lee Company is situated in southern New England in a rural, campus setting close to the Long Island Sound.
Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, protected veteran status or other characteristics protected by law.