What are the responsibilities and job description for the Director of Marketing position at The Laurels of Gahanna?
Do you have a background in health care sales and/or marketing? If you enjoy working with seniors and their families to secure the best care for a post-acute stay, consider the role of Director of Marketing/Liaison at The Laurels of Gahanna!
The Director of Marketing manages the facility’s census by developing and maintaining positive relationships with hospitals, physician groups, community organizations and insurers.
The Laurel Health Care Company offers one of the leading employee benefit packages in the industry. This includes:
- Comprehensive health insurance - medical, dental and vision
- 401K with matching funds
- DailyPay, a voluntary benefit that allows associates at our facilities the ability to access their pay when they need it.
- Paid time off (beginning after six months of employment) and paid holidays
- Flexible scheduling
- Tuition reimbursement and student loan forgiveness
Responsibilities
- Act as a liaison between the facility and the outside community.
- Connect daily with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
- Create and execute facility sales, marketing plans, and strategies.
- Conduct facility tours for potential guests and families.
- Conduct admission screenings of potential guests; determine level of care, services required, equipment needs and insurance coverage as needed.
- Welcome guest and family upon admission.
Qualifications
- Bachelor’s degree preferred, but not required
- Required Experience in health care sales, marketing, or insurance.
- Experience in managed care or insurance preferred.
We are a national organization of skilled nursing, subacute, rehabilitative, and assisted living providers dedicated to achieving the highest standards of care in five states including Michigan, Ohio, Virginia, North Carolina, and Indiana.
We serve our residents with compassion, concern, and excellence, believing that every one of them is a unique person who deserves our best each day that we care for them. If you have a passion for improving the lives of those around you and working with others who feel the same way.
* It is the policy of this facility to recruit, hire, train, compensate and in all ways treat all staff members without regard to race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, military status, genetic information or other characteristics protected by applicable law.