What are the responsibilities and job description for the Social Media & Content Manager position at The Lady May & Lady May Tallow?
Job Summary
We are seeking a dynamic and creative Social Media & Content Manager to lead our social media presence and content marketing efforts. This role involves developing engaging content, managing multiple social media platforms, analyzing performance metrics, and utilizing media editing tools to enhance our brand visibility. The ideal candidate will have a passion for digital communication, strong content creation skills, and a keen understanding of marketing analytics to drive impactful campaigns.
Duties
- Manage and oversee all social media platforms, ensuring consistent branding and messaging across channels.
- Develop and execute social media communication strategies to engage target audiences effectively.
- Create compelling social media content, including written posts, graphics, and videos tailored to each platform.
- Write engaging and relevant content that aligns with marketing goals and brand voice.
- Utilize social media analytics tools to monitor performance, track engagement metrics, and optimize content strategies accordingly.
- Edit videos using media editing tools to produce high-quality visual content for social channels.
- Design graphics and visual assets using graphic design software to enhance posts and campaigns.
- Implement social media content marketing strategies to increase brand awareness and audience engagement.
- Collaborate with marketing teams to align social media efforts with overall marketing objectives.
Experience
- Proven experience managing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, or TikTok.
- Strong background in social media communication and content creation, including writing, graphic design, and video editing.
- Familiarity with media editing tools (e.g., Adobe Creative Suite, Canva) for creating visual content.
- Experience analyzing social media metrics using analytics tools to inform strategy adjustments.
- Knowledge of marketing analytics principles to measure campaign effectiveness and ROI.
- Prior experience in social media content marketing or digital marketing roles is preferred.
This position offers an exciting opportunity for a creative professional passionate about digital storytelling and brand growth through innovative social media strategies.
Pay: $40,000.00 - $45,000.00 per year
Benefits:
- Dental insurance
Work Location: In person
Salary : $40,000 - $45,000