Director of Sales

The King and Prince Beach & Golf Resort, an iconic oceanfront destination on St. Simons Island, Georgia, is seeking an accomplished and visionary Director of Sales to lead the resort’s commercial strategy during a defining period of transformation.

As this historic independent resort prepares for a major renovation and repositioning—poised to emerge as one of the premier luxury resort destinations on the East Coast. This role presents a rare executive opportunity to shape the future of a legacy property at the highest level.

We are seeking a proven sales leader with deep expertise in upscale hospitality, a sophisticated understanding of market dynamics, and the ability to drive performance through both strategic leadership and modern sales execution.

The Opportunity

The Director of Sales will serve as the senior commercial leader responsible for driving top-line revenue growth, expanding market share, and elevating the resort’s presence within the luxury leisure, group, and corporate segments.

This executive will play a pivotal role in developing the sales vision that supports the resort’s renovation-driven evolution, ensuring demand generation, account expansion, and rate growth align with the enhanced guest experience and future brand positioning.

Reporting directly to executive leadership, the Director of Sales will collaborate closely with Revenue Management, Marketing, Operations, and Ownership to deliver sustained financial and market success. This will be a role eligible for commission. 

Key Executive Responsibilities

• Provide strategic leadership for all sales functions, including group, leisure, corporate, catering, and transient business.
• Develop and execute a forward-looking commercial strategy that positions the resort for accelerated growth pre- and post-renovation.
• Identify emerging opportunities through sophisticated analysis of market trends, demand drivers, and competitive intelligence.
• Drive high-level business development efforts, cultivating relationships with key national accounts, meeting planners, and strategic partners.
• Partner with Revenue Management to optimize pricing, segmentation, and total revenue performance.
• Lead, mentor, and inspire a high-performing sales organization with a culture of accountability and excellence.
• Establish performance metrics, forecasting discipline, and clear KPIs to ensure results-driven execution.
• Represent the resort as a market leader through industry engagement, brand advocacy, and community presence.

Candidate Profile

The ideal candidate is a dynamic commercial executive who brings both strategic vision and hands-on leadership, with the ability to elevate an independent resort into the highest tier of East Coast destinations.

Required Experience & Qualifications

• 7–10 years of progressive hotel sales experience, including senior-level leadership responsibility.
• Strong preference for experience within independent, lifestyle, or luxury resort environments.
• Demonstrated success driving revenue growth in competitive destination markets.
• Experience leading sales strategy during periods of renovation, repositioning, or significant transformation strongly preferred.
• Advanced understanding of modern sales methodologies, digital prospecting, distribution evolution, and data-driven decision-making.
• Exceptional leadership presence with the ability to influence across executive stakeholders and ownership.

Bachelor’s degree in Hospitality, Business, Marketing, or related field preferred.

Why The King and Prince

Few opportunities offer the chance to lead commercial strategy at an iconic independent resort during such a pivotal moment. With a major renovation underway, The King and Prince is entering a new era—positioning itself as one of the most sought-after luxury resort destinations on the East Coast.

This is an opportunity for a sales executive to leave a lasting impact on a storied property, lead a talented team, and help shape the future of a landmark in coastal hospitality.