Marketing Communications Specialist II

About The Kendall Group

The Kendall Group is comprised of eight divisions with 75 locations in ten states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fitting products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.

Why The Kendall Group?

Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you'll have opportunities to learn and grow while being coached and mentored along the way. We're that company where people stay! We're proud to say more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you'll work alongside incredible people who care about your success.

Role Summary: Reporting to the Marketing Manager, the Marketing Communications Specialist II is a key member of the Marketing Team. The Marketing Communications Specialist II will be responsible for the creation of and execution of marketing assets and campaigns supporting The Kendall Group's business initiatives.

Exciting Work You Will Do

The essential duties and responsibilities of the Marketing Communications Specialist II position will consist of, but are not limited to, the following:

Campaign Development

• Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web SEO, social media, and print, ensuring all campaign materials are presented timely and accurately
• Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement
• Deploy targeted communications to customers using marketing automation platforms to launch and track results
• Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed
• Increase brand recognition through communication of the corporate value proposition(s) via email, web, print, and other channels
  
  

Asset and Collateral Creation

• Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements
• Effectively communicate complex messages in a variety of communication forms to varying audiences
• Support event marketing and sales promotion needs with material creation such as print collateral, signage, forms, web and email promotions, and social media content
• Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across desktop and mobile responsive website
• Develop appropriate website content and landing pages, ensuring best practices are followed (working with in-house or external partners)
• Maintain good working knowledge of platforms (creative, CMS, marketing automation, CRM, social publishing) and tools utilized in content creation and deployment
• Perform other duties as assigned
  
  

Competencies You Possess

• Service Excellence
• Results, Action Oriented
• Accountability and Responsibility
• Teamwork and Collaboration
• Priority Setting
• Planning and Organizing
  
  

What You’ll Need

• Work Experience: 3 years of marketing/marketing communications experience
• Education: Bachelor’s degree in marketing or related field, or commensurate experience
• Analytics/Computer Skills: High competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook; experience working with design platforms and tools; knowledge of digital communication channels and measurement practices; experience working in email or marketing automation platforms such as HubSpot; strong analytical skills
• Organization Skills: Highly organized with very strong attention to detail; ability to manage multiple projects simultaneously in a dynamic environment
• Cross-functional skills: Ability to work effectively independently and in a team environment; high degree of creativity and ability to translate information from product and technical teams into customer-focused/friendly language
• Communication Skills: Excellent listening, written, and verbal communication skills; advanced copywriting and proofreading skills; proficiency in design, writing, editing, and project management; knowledge of digital communication channels, omni-channel campaign execution, and measurement practices
• Physical, Mental and Visual Skills: Ability to see, talk, and hear; ability to sit for 8 hours a day; reasonable accommodations may be made to enable individuals with disabilities to perform essential functions
• Physical Environment: Normal office environment
• Travel: Occasional travel for meetings or conferences
  
  

Qualifications We Prefer But Don’t Require

• Work Experience: 3 years of marketing/marketing communications experience, B2B preferred; experience in electrical/industrial distribution
• Analytics/Computer Skills: Experience working in marketing automation platforms; HubSpot preferred
  
  

The Kendall Group is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.