Manager, CRM Campaign Marketing

Role Overview

Juice Plus is seeking a Manager, CRM Campaign Marketing to own the planning, execution, and performance of one-time campaign communications across email and SMS for the US market. This role is the operational backbone of the CRM campaign calendar — responsible for flawless execution, cross-functional coordination, and bringing campaign strategy to life through owned channels.

This is a highly collaborative role that works closely with the Senior Manager, CRM & Loyalty, as well as Sales, Commercial Marketing, Compliance, and Creative teams to ensure campaigns are delivered on time, on brand, and with measurable impact.

Key Responsibilities

Campaign Execution

• Own end-to-end execution of one-time email and SMS campaigns for the US market, from brief intake through deployment.
• Build, test, and schedule campaigns in Attentive, ensuring all sends are error-free and on time.
• Maintain the US campaign communications calendar, flagging conflicts and dependencies proactively.
• Conduct thorough QA on all outgoing communications before deployment.
• Partner with Senior Manager to ensure all campaigns align with segmentation strategy and compliance guidelines.

Cross-Functional Collaboration

• Serve as the CRM point of contact for US campaign requests from Sales, Commercial Marketing, Events, and Customer Service teams.
• Participate in campaign kick-off calls, briefings, and planning sessions.
• Coordinate creative asset needs with the design team and ensure timely delivery into production.
• Manage campaign intake and project tracking in Asana, keeping all stakeholders informed on status and timelines.
• Route copy and creative through Ziflow for review and approval, managing version control and feedback loops.

Performance & Optimization

• Pull and analyze campaign performance data following each send.
• Identify trends in engagement and share recommendations with Senior Manager.
• Monitor competitive email and SMS campaigns to surface best practices and opportunities.
• Contribute to monthly and weekly CRM performance reporting.

Qualifications

• 4–6 years of experience in email marketing, CRM, or lifecycle marketing.
• Hands-on experience building and deploying campaigns in an ESP — Attentive experience a plus.
• Strong understanding of email and SMS best practices, segmentation, and compliance.
• Experience working in project management tools — Asana experience preferred.
• Highly organized with exceptional attention to detail and follow-through.
• Comfortable managing multiple deadlines in a fast-paced environment.
• Strong communicator and cross-functional collaborator.
• Self-starter who can operate independently without heavy oversight.
• Demonstrated attention to detail with a track record of error-free execution across email and SMS
• Receptive to feedback and direction, with the ability to implement changes quickly and without repeated follow-up
• Proven ability to work transparently within a team, including proactive communication on task status and blockers
• Basic HTML knowledge for email production.
• Experience in direct sales, MLM, or subscription-based business models.

Bonus Qualifications

• Health, wellness, or consumer goods industry background.