Marketing Specialist

Our Healthcare client is seeking a Marketing Specialist!

Location: Hybrid in Cranbury, NJ

Length: 6 month extendible contract, potential to convert

Rate: $40-$43 an hour on W2

Job Summary

We are seeking a strategic and creative Marketing Specialist to develop and execute marketing initiatives that drive awareness, engagement, and growth across business-to-business audiences. This role is responsible for transforming complex products, services, programs, and business outcomes into compelling stories, campaigns, and sales enablement materials that support customer acquisition, retention, and market expansion.

The ideal candidate combines strong marketing, communications, and storytelling skills with a deep understanding of customer needs, business priorities, and sales support strategies.

Key Responsibilities

• Partner with Product, Sales, Clinical, Operations, Analytics, and other subject matter experts to uncover customer success stories, value propositions, and business outcomes that support marketing and sales initiatives.
• Help develop and maintain a broad range of marketing and sales enablement materials, including:
• Executive presentations
• Thought leadership content
• Fact sheets and product summaries
• Sales talking points
• Articles and case studies
• Digital and social media content
• Client-facing collateral
• Assist with the planning, strategy, and execution of integrated marketing campaigns supporting key accounts, business initiatives, and strategic partnerships.
• Conduct market and customer research to identify emerging trends, opportunities, and areas for growth.
• Translate complex concepts, data, and business strategies into visually engaging presentations, infographics, and other marketing assets in collaboration with creative and design teams.
• Contribute to multiple concurrent projects from concept through delivery while ensuring quality, consistency, and adherence to deadlines.
• Support sales and account teams with messaging, content, and tools that strengthen customer engagement and business development efforts.
• Ensure all marketing materials align with brand standards, business objectives, and target audience needs.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, or a related field.
• 3 years of experience in marketing, communications, sales or account enablement marketing support, or a related function.
• Proven experience creating compelling marketing content and translating complex information into clear, audience-focused messaging.
• Advanced proficiency in Microsoft PowerPoint with the ability to develop executive-level presentations and visual communications.
• Working knowledge of graphic design principles, including layout, typography, color theory, visual hierarchy, and data visualization.
• Experience creating product collateral, customer-facing materials, integrated campaigns, and sales support content.
• Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated ability to collaborate effectively across cross-functional teams.
• Strong understanding of customer needs, market dynamics, competitive positioning, and business strategy.

Preferred Qualifications

• Experience in healthcare, health insurance, employee benefits, technology, financial services, or other complex B2B industries.
• Experience supporting B2B sales organizations through content development, presentations, and strategic marketing initiatives.
• Familiarity with customer acquisition, retention, account-based marketing (ABM), and sales enablement best practices.

Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.