What are the responsibilities and job description for the Manager, Channel Commercialization position at The J.M. Smucker Co.?
Your Opportunity as the Manager, Channel Commercialization
The Away from Home team provides an opportunity for marketers to connect with key business-to-business customers and sales teams to create and implement strategic plans for our distributor and customer partners. These plans include driving effective distribution, creating efficient marketing plans to reach operators, and leveraging category data to grow key segments.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In This Role You Will
Strategy and Planning:
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Minimum Requirements
What we are looking for:
The Away from Home team provides an opportunity for marketers to connect with key business-to-business customers and sales teams to create and implement strategic plans for our distributor and customer partners. These plans include driving effective distribution, creating efficient marketing plans to reach operators, and leveraging category data to grow key segments.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires
In This Role You Will
Strategy and Planning:
- Act as the key connection between sales, marketing communications, and executional teams, driving annual plan execution and providing strategic thought leadership for the channel. Turn data and market intelligence into actionable plans to grow the business.
- Serve as a thought leader and owner of category management opportunities with key distributors and customers, including product assortment recommendations, product category insights, and influencing our customers’ digital marketing and e-commerce strategy, aligning with our brands and business priorities.
- Serve as the business unit leader on marketing capabilities, tactics, and plans through corporate accounts and select customers. Work collaboratively with the Corporate Account Sales team and marketing communications team to create and implement digital distributor marketing campaigns that support our strategic categories with customers like US Foods, Sysco, DOT Foods, Clark, GFS, Shamrock, and Restaurant Depot, as well as others.
- Work directly with the Office Supply Sales team and the Cash & Carry sales teams and merchants within key retailers such as Staples, Office Depot, and Restaurant Depot to execute category management plans, annual execution, promotion, and marketing activations.
- Work with internal and external agencies to create marketing assets and activations.
- Provide product training and sales tools for indirect selling teams and broker teams, including the creation of customized selling tools for key customers and broker use.
- Oversee the vendor relationship with our Away from Home operator rewards program.
- Administer the budget, working across multiple cross-functional partners.
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Minimum Requirements
What we are looking for:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 5 years of experience in business to business environment, category management, or channel marketing role
- Strong project management skills with the ability to juggle multiple priorities
- CPG, B2B, or foodservice industry experience.
- Category Management experience within business to business or retail environment
- Ecommerce strategy, content, and executional experience through customer partners
- Proven experience managing budgets and vendor relationships.
- Exceptional communication, organizational, and problem-solving skills.
- Ability to travel as needed (20–30% depending on event schedule).
- Ability to manage multiple projects simultaneously and meet media deadlines
- Knowledge of Microsoft suite including Power Point, Excel, Adobe Acrobat
- Experience with Business Intelligence and Data Visualization tools (Tableau, Quick Site, etc)
- Helping our Employees Thrive
- Delivering on Our Purpose
- Our Continued Commitment to Ensuring a Workplace for All