Assistant Manager – Channel Commercialization - AFH

Your Opportunity as Assistant Manager – Channel Commercialization - Away From Home

The Assistant Manager – Channel Commercialization - Away From Home (AFH) plays a key role in supporting the execution of channel and omnichannel commercialization strategies across the Away From Home business. This role partners cross-functionally with field sales, channel leadership, marketing, and sales operations to ensure consistent deployment of tools, programs, and communication across key segments.

This position is responsible for driving executional excellence, coordinating commercialization activities, and ensuring alignment across multiple stakeholders—ultimately enabling efficient, consistent, and scalable go-to-market delivery.

Location: Orrville, Ohio at the JM Smucker Co Corporate Offices

Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.

In This Role You Will

• Support execution of channel strategies across the Away From Home SBA
• Coordinate and “flow to the work” by aligning priorities, timelines, and deliverables across the commercialization and sales teams
• Ensure consistent deployment of commercialization initiatives across channels
• Serve as a key point of contact for field sales leadership, regional sales managers and territory sales managers
• Facilitate alignment between channel strategies and field execution priorities
• Enable feedback loops to inform continuous improvement of programs and tools
• Support management and tracking of the AFH commercialization budget
• Coordinate cross-functional inputs to ensure alignment with strategic priorities
• Monitor spending and assist in evaluating effectiveness of investments
• Coordinate communication plans for key meetings including National Sales Meetings and Playbook deployments
• Ensure messaging is clear, consistent, and aligned across stakeholders
• Support deployment of tools and resources to enable field execution
• Manage centralized advertising and commercialization tools to support channel activities
• Ensure effective deployment, adoption, and utilization of tools across teams
• Maintain digital repositories (e.g., Grove, Showpad), ensuring content is current, accessible, and aligned
• Support measurement of ROI for commercialization initiatives, including trade shows and events in partnership with the Events Coordinator
• Track and report performance metrics across programs and channels
• Provide data-driven insights to improve effectiveness and inform decision-making
  
  

Minimum Requirements

What we are looking for:

• Bachelor’s degree in Business, Marketing, or related field
• 2–5 years of experience in sales operations, channel management, marketing, or related function
• Strong project management and organizational skills
• Fluent in PowerPoint & Excel
• Experience working cross-functionally in a matrixed environment
  
  

Additional skills and experience that we think would make someone successful in this role:

• Experience in Away From Home (AFH), Foodservice, or Consumer Packaged Goods industry
• Familiarity with digital content deployment
• Exposure to field sales environments and commercialization processes
  
  

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

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We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.