Digital Creative Manager

This position can be based in Washington DC; Yarmouth, MA or US Remote

Staff work a hybrid schedule with 2 days/week in the office

The Digital Creative Manager will lead the development of compelling, mission-driven digital fundraising campaigns that inspire action and deepen supporter engagement. Reporting to the Senior Manager, Digital Fundraising, with a dotted line to the Direct Marketing Copy and Design Director, the Digital Creative Manager will be responsible for crafting campaign narratives, mining stories from programmatic sources, and collaborating closely with the Direct Marketing Creative team to ensure cohesive, multi-channel messaging across digital platforms.

This role blends strategic thinking, creative leadership, and hands-on copywriting to drive performance and innovation in digital fundraising. They will play a key role in shaping the organization's voice, elevating storytelling, and ensuring creative excellence across email, web, social, paid media, and other digital channels. This role will also lend support to creative and story development for all IFAW’s direct marketing channels (mail, canvassing, telemarketing etc.)

Role and Responsibilities

Campaign Strategy & Development

• Lead the creative development of digital fundraising campaigns, including direction for email, landing pages, website elements, donation forms, and digital ads.
• Align fundraising campaigns with direct marketing plans and campaigns, to leverage integration and increase results.
• Lead digital creative brainstorming sessions and creative reviews, and partner with the Direct Marketing Copy and Design Director for department-wide creative planning sessions.
• Draft campaign outlines and messaging frameworks aligned with fundraising goals and audience insights.
• Collaborate with the wider digital team to test and optimize messaging for performance. Develop a testing results communication platform for wider understanding within the Development department.
• Monitor campaign performance and apply insights to improve future creative

Story Mining & Narrative Building

• With the Direct Marketing copy and design director, source and curate compelling stories from program teams, donor testimonials, and field reports.
• Translate complex programmatic impact into emotionally resonant, supporter-centric narratives.
• Maintain a library of story and content assets for use across digital channels.
• Work closely with the Direct Marketing Creative team to ensure consistency and message alignment across online and offline channels.

Copywriting & Editorial Leadership

• Write and edit high-performing fundraising, stewardship and advocacy copy for email, web, social, SMS, digital ads, and others.
• Work closely with the Direct Marketing Copy and Design Director to combine skillsets and knowledge and drive increased performance.
• Ensure all content reflects the organization’s voice, values, and strategic priorities.
• Explore innovative and creative ways to share stories, updates, and impact with our supporters across channels.

Basic Design Support

• Create or edit simple visual assets when needed (e.g., email headers, social graphics, and mockups) using tools like Canva, Photoshop, or Illustrator.
• Maintain brand standards across all creative outputs.
• Partner with design teams to translate concepts into polished final assets.
• Partner with external and internal content creators to bring stories to life visually and

Qualifications and Education Requirements

• 7 years of experience in digital fundraising, copywriting, or creative strategy—preferably in a nonprofit or agency setting.
• Proven ability to craft persuasive, emotionally compelling copy that drives engagement and giving.
• Strong storytelling skills with experience sourcing and shaping narratives from diverse stakeholders.
• Deep understanding of digital fundraising best practices, audience segmentation, and A/B testing.
• Excellent project management and communication skills.
• Experience collaborating with design and direct marketing teams.
• Proficiency in Microsoft Office, Google Workspace, and AI writing tools (e.g., Copilot).
• Familiarity with creative tools such as InDesign, Illustrator, Photoshop, or similar platforms is a plus.

Preferred Qualifications:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or related field.
• Experience with donor-centric messaging and multi-channel campaign development.
• Passion for social impact and empathy-driven storytelling.

At IFAW, we aim to create and foster a workforce that reflects and contributes to the diverse, global community in which we work to improve the lives of both animals and people. We are dedicated to fostering justice, equity, diversity, and inclusion so we actively encourage candidates from diverse backgrounds.

Hiring range is $75,000 - $95,000

Equal Opportunity Employer
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