What are the responsibilities and job description for the Entry Level B2B Account Manager position at The Innova Group?
Company Description: The Innova Group is a U.S.-based business consulting and growth firm that specializes in strategic sales, marketing, and operational consulting services. The team partners with organizations seeking structured growth through business development, market expansion, and performance optimization. Innova supports companies running multiple campaigns across B2B and B2C channels, tailoring strategy and execution to each client’s objectives. Core services include business development strategy, direct marketing support, market expansion, revenue growth planning, and operational consulting.
Role Description: The B2B Account Manager role is a full-time, on-site and hybrid-remote position based in Indianapolis, IN. This role is responsible for prospecting, managing leads and a sales pipeline, managing and growing relationships with business clients, serving as a primary point of contact for campaign execution. Day-to-day tasks include coordinating B2B sales and marketing initiatives, conducting presentations, monitoring campaign performance, and identifying opportunities for market expansion and revenue growth. The B2B Account Manager will collaborate closely with internal consulting, operations, and marketing teams to ensure high-quality delivery and measurable client outcomes. The role also involves prospecting and maintaining proactive communication to support long-term client success.
Qualifications:
- Strong B2B account management, organizational skills, client relationship building, and stakeholder communication skills.
- Experience with sales, business development, and customer service
- Knowledge of marketing strategy, campaign coordination across B2B and B2C channels, and performance analysis.
- Ability to collaborate with cross-functional teams on operational consulting, process improvement, and project delivery.
- Excellent analytical, organizational, and presentation skills, with attention to detail and follow-through.
- Comfort working on-site with clients and internal teams in Indianapolis, IN, and managing multiple accounts concurrently.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
- Prior experience in a growth-focused consulting firm, agency, or similar environment is preferred.