What are the responsibilities and job description for the Marketing Coordinator & Social Media Manager (Hybrid – Wilmington, DE) position at The Inkell Firm, LLC?
The Inkell Firm is a fast-growing personal injury and medical malpractice law firm built on a foundation of integrity, innovation, and client-first service. We are seeking a driven, organized, and accountable Social Media & Marketing Coordinator to help expand our brand, manage marketing initiatives, and support our continued growth.
This is a hybrid role based in Wilmington, Delaware, offering flexibility while staying connected to a collaborative, high-performing team (and our office dog, Mia ).
About The Inkell Firm
Our firm operates on five core values:
- Integrity & Transparency
- Innovation & Excellence
- Customer-Centricity
- Collaboration & Teamwork
- Accountability & Responsibility
These aren’t just words—they drive how we operate internally and how we serve our clients.
What You’ll Do
This is a hybrid execution oversight role for someone who wants ownership—not just tasks.
Social Media & Content
- Oversee and contribute to social media strategy and execution
- Coordinate with external vendors managing Facebook and other platforms
- Create, schedule, and publish content as needed
- Monitor engagement and performance metrics
Vendor Management & Accountability
- Serve as the point of contact for marketing vendors (PPC, social media, etc.)
- Hold vendors accountable for performance, deadlines, and ROI
- Review reports, ask the right questions, and push for continuous improvement
- Ensure alignment between firm goals and vendor execution
Community & Event Marketing
- Coordinate and attend local community outreach events
- Build relationships with organizations and referral partners
- Represent the firm in a professional, engaging way
Client Engagement & Email Marketing
- Maintain touchpoints with current and past clients
- Assist with newsletters and email campaigns
- Help strengthen client relationships and referral networks
Advertising & Campaign Coordination
- Assist in planning and coordinating broader campaigns (PPC, billboards, video)
- Track performance and identify opportunities to improve results
Content & Brand Development
- Assist with blog posts and website updates
- Help shape messaging, storytelling, and brand voice
Technology & AI Integration
- Utilize AI and tools to streamline marketing workflows
- Identify opportunities to improve systems, automation, and efficiency
Business Development (B2B Exposure)
- Support outreach to referral partners and professional networks
- Help grow strategic relationships
Who You Are
- Highly organized with strong project management skills
- Comfortable managing vendors and holding people accountable
- Strong communicator who can ask questions and push for results
- Creative and detail-oriented
- Tech-savvy and eager to leverage AI/tools
- Professional and confident in both digital and in-person settings
- A self-starter who takes ownership and follows through
Bonus Points If You Have
- Experience managing marketing vendors or agencies
- Experience with PPC or social media advertising (even at a high level)
- Background in marketing, communications, or a service-based business
- Familiarity with tools like Canva, Mailchimp, HubSpot, etc.
Why Join The Inkell Firm
- Be part of a growing, high-performance law firm
- Opportunity to own and help build the marketing function
- Work alongside a collaborative, team-first group
- Clear path for growth and increased responsibility
- Competitive compensation
- And yes—you’ll meet Mia, our office dog