Growth Marketing Manager

📍Department: Marketing

📍Location: Hybrid to Raleigh, NC 

📍Reporting To: General Manager

📍Status: Full-Time, W2

📍Base Salary: $75,000 – $90,000 per year plus Quarterly Bonuses

📍Total On-Target Earnings (OTE): $105,000 – $125,000  

📍Schedule: Monday–Friday, 8:00 am – 5:00 pm EST

Main Objectives  

This role exists to fundamentally improve how we acquire customers — not just where they come from.

🎯 Primary Objectives

• Reduce Customer Acquisition Cost (CAC) by decreasing over-reliance on paid search and building scalable organic acquisition channels
• Increase online store conversion rates through landing page optimization, UX improvements, and clearer customer journeys

Who We Are – Our Mission & Values

🚗🔋 Hybrid Batteries. Engineered by Geeks. Trusted by Drivers. 🤓

The Hybrid Geek is one of the fastest-growing hybrid battery companies in the U.S. Since 2016, we’ve expanded nationwide through technical excellence, customer-first service, and sustainable solutions that keep hybrid vehicles on the road longer.

As we scale coast-to-coast in 2026, our website, SEO, content, and conversion experience are core growth engines — not support functions.

Our Values

🔹 Grit – We solve hard problems and push through challenges

🔹 Excellence – High standards in everything we build

🔹 Execution – Bias toward action and results

🔹 Kaizen – Continuous improvement every single day

🔹 Sustainability – Extending product life and reducing waste

Why Work With Us

✅ Own and shape our organic growth strategy from the ground up

✅ Directly impact CAC, inbound demand, conversion, and revenue

✅ Hands-on ownership — strategy and execution

✅ Influence website UX, SEO structure, and content direction

✅ Build systems that scale nationally

✅ Work closely with leadership on growth priorities

✅ Clear path to Head of Growth / Marketing leadership as we scale

Role Summary

Decrease CAC. Improve online conversion rate.

The Growth Marketing Manager owns the performance of our digital acquisition engine — organic growth, website conversion, and paid search efficiency. This is a hands-on role focused on building, testing, and optimizing systems that reduce dependency on ads, improve conversion efficiency, and compound over time.

This is not a brand-only or content-for-content’s-sake role.

This is a growth, efficiency, and execution role.

About the Role

The Growth Marketing Manager is responsible for driving organic acquisition, improving website conversion, and managing paid search efficiency.

This role is ideal for someone who:

 ✔ Enjoys building, testing, and optimizing

 ✔ Is comfortable owning outcomes, not just tasks

 ✔ Thinks in funnels, intent, and unit economics

 ✔ Thrives in a lean, fast-moving environment

You will turn our website into a true acquisition and conversion engine, not just a brochure.

Key Responsibilities

🔍 SEO, GEO & Organic Growth (Primary Focus)

• Own on-page, technical, and structural SEO
• Build and optimize service pages, guides, FAQs, and educational content
• Improve internal linking, site architecture, indexing, and performance
• Implement schema markup and SEO best practices
• Track rankings, traffic, and organic lead conversion

🧭 Website UX & Conversion Optimization

• Analyze user behavior and identify friction points
• Improve layouts, CTAs, navigation, and conversion paths
• Build and optimize landing pages for services and campaigns
• Collaborate with leadership on UX and redesign initiatives

📢 Paid Search Management (Secondary Focus)

• Manage and optimize Google Search & Shopping campaigns
• Maintain keyword intent, negatives, and relevance
• Optimize daily with a focus on efficiency and lead quality
• Align paid insights with SEO and CRO learnings

📊 Analytics & Reporting

• Track traffic, leads, conversion rates, and CAC
• Use data to prioritize work and guide decisions
• Clearly communicate performance insights to leadership

KPIs & Accountability

🔍 Organic Growth

• Organic sessions (MoM / YoY)
• Top-10 keyword rankings for priority services & locations
• Technical SEO health (indexing, CWV, schema)
• Organic lead growth (forms, calls, bookings)

🧭 Conversion & UX

• Website conversion rate (overall organic)
• Landing page conversion rates
• Bounce rate & engagement on high-intent pages
• Reduced time-to-conversion

📈 Revenue & Lead Quality

• Qualified inbound leads (SEO PPC)
• SEO-attributed revenue
• Lead quality & close-rate feedback from sales

📢 Paid Search (Efficiency)

• Cost per acquisition (CAC)
• Reduction in wasted spend
• Conversion rate by campaign
• Quality Score improvements

How Success Is Measured

Success in this role is defined by:

• Sustainable organic growth
• Lower CAC
• Improved conversion efficiency
• Clear attribution to revenue
• Systems that compound over time

This role is expected to deliver visible improvements within 90 days and compounding impact within 6–12 months.

Tools You’ll Work With

• WordPress / WooCommerce
• Google Analytics & Search Console
• Google Ads
• Page builders (Elementor or similar)
• SEO tools (SEMrush or similar)
• Design tools (Canva or similar)

Experience with every tool is not required — comfort learning and executing is. Leadership is open to other tools required to effectively achieve our goals.

Must-Have Qualifications

• Strong understanding of on-page and technical SEO
• Ability to write and optimize SEO-driven content that ranks and converts
• Experience improving website UX and conversion rates
• Experience managing Google Ads with efficiency focus
• Comfort building landing pages in a CMS
• Data-driven, outcome-oriented mindset

Preferred Qualifications

• Video filming and basic editing experience
• Automotive, local services, or e-commerce experience
• Familiarity with schema, CWV, or CRO testing
• Startup or lean-growth experience
• End-to-end project ownership

A Note from the Hiring Manager

“We currently rely on paid search to acquire customers. While that’s supported growth, it’s not how we want to scale long-term. This role exists to build a durable, organic growth engine — reduce paid dependency, improve conversion efficiency, and educate the market. The company that teaches customers the most — clearly and honestly — will win long-term. This role will help define how our industry educates customers, not just how it advertises to them.”

— Adrian Castillo, General Manager

Ready to Apply?

If you’re excited to own SEO, UX, content, and growth — and want to build something that scales nationally — apply today and help power the next phase of The Hybrid Geek.