Sr. Performance Marketing Manager

About The HRT Club

The HRT Club is a rapidly growing, membership-based healthcare platform on a mission to democratize access to hormonal treatments. We’re breaking down barriers so women and men can get the care they deserve—affordably, accessibly, and without stigma. As we scale, we’re seeking a Senior Performance Marketing Manager who can own and optimize our paid growth engine across digital channels to drive sustainable acquisition and retention.

About the Role

We’re looking for a data-driven, hands-on performance marketer with deep expertise in subscription or membership-based businesses. You’ll own Paid Social, Paid Search, Display, and Shopping channels directly inside the platforms, with selective use of agencies—but with the capability and confidence to fully own campaigns. This is an individual contributor role.

Reporting to the Head of Growth, you will manage and scale acquisition and retention campaigns across Meta, Google Ads, LinkedIn, YouTube, and other key channels. Your north star is improving CAC, ROAS, and LTV, with a strong focus on profitability and member growth.

Key Responsibilities

🔥 Paid Acquisition Strategy & Execution

• Own strategy, execution, and optimization of performance marketing campaigns across Meta, Google Search/Shopping, and YouTube.
• Manage agencies or partners where appropriate—but be able to fully own campaigns.
• Lead creative testing, audience development, bidding strategies, and budget allocation for maximum ROI.

✅ CAC & LTV Ownership

• Develop and optimize campaigns to reduce CAC and increase LTV for memberships.
• Build and iterate on full-funnel strategies, from lead capture to conversion to retention.
• Partner with lifecycle marketing to extend member value and improve activation.

🔄 Funnel & Conversion Optimization

• Audit and improve landing pages, onboarding flows, and paid traffic funnels.
• Collaborate with product, CRM, and growth ops to maximize CVR and retention.
• Lead A/B testing across ads, offers, creative, copy, and user flows.

📊 Analytics, Attribution & Reporting

• Own performance dashboards and reporting for CAC, ROAS, LTV, churn, and funnel metrics.
• Merge and analyze data across platforms to uncover growth opportunities.
• Recommend and implement attribution strategies to inform budget allocation.

🤝 Cross-Functional Collaboration

• Work closely with marketing, product, and customer teams to align campaign goals.
• Share performance insights and strategic recommendations with leadership.
• Coordinate with agencies, freelancers, and internal team members as needed.

Qualifications

✅ Must-Have:

• 5 years in performance marketing, with hands-on, direct ownership of paid social and search.
• Experience in a small company/start-up environment
• Experience in healthcare or similarly regulated / ad-restricted environment
• Proven success managing CAC and LTV for a subscription, membership, or recurring revenue model.
• Hands-on expertise in Google Ads (Search/Shopping), Meta Ads, and YouTube.
• Experience running and scaling direct response campaigns with measurable ROI.
• Proficiency with Google Analytics, attribution tools, reporting dashboards, and Excel/Sheets.
• Experience managing budgets and optimizing spend across multiple channels.
• Strong testing discipline across new platforms, audiences, creative, and bidding strategies.
• Knowledge of CRM, lifecycle marketing, and funnel optimization.

🚀 Highly Desirable:

• Experience in telehealth, wellness, or women’s health.
• Familiarity with Healthcare Provider or B2B2C marketing strategies.
• Relevant experience with Klaviyo, Stripe, Wordpress, or similar platforms.
• Experience with affiliate, CTV, or offline performance channels.

🎯 Soft Skills:

• Highly analytical, KPI-driven, and results-oriented.
• Strong communicator who can turn complex data into actionable insight.
• Bias for execution and rapid iteration.
• Comfortable working independently in a fast-paced, remote startup.
• Able to lead agency relationships while staying hands-on.

Why Join Us?

💡 Help more people access life-changing hormone therapy.

📈 Lead growth at a rapidly scaling, mission-driven healthcare startup.

🏡 Flexible, hybrid / remote work with real ownership over marketing performance.

🚀 Shape the strategy while rolling up your sleeves to drive results.

If you're a performance marketer who thrives on improving CAC, scaling profitable campaigns, and driving meaningful impact—we’d love to meet you.

Apply now and help us change lives.