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Operations Director Hook Outlet Santa Cruz

The Hook
Santa Cruz, CA Full Time
POSTED ON 1/5/2026
AVAILABLE BEFORE 5/2/2026

Job Title: Operations Director

Job Type: Full-Time (40 hours/week)

Compensation: Starting $70,000 / year

Reports to: Chief Operations Operator (COO)

Location: Santa Cruz, CA

About Us: The Hook is California’s first-ever Cannabis Outlet and is proud to serve affordable cannabis to Santa Cruz County.

More than just a dispensary, The Hook is a way of life. We are 100% locally owned and operated and do our best to keep our shelves full of local, top-notch brands that align with our mission and standards. As the first of our kind, we consider ourselves “rebels with a cause”, changing the way we shop for cannabis and providing quality and affordability to our beloved community.

Always ready to elevate your day and make you feel a little groovier, we believe that laughter and play are the best medicines. We hope our passion for grass and retro aesthetic inspire you to view life with a sense of light-heartedness, to live your most fulfilling life, and to enjoy cannabis as a tool to elevate your overall physical, mental, and spiritual well-being. We celebrate all that cannabis is, what it represents, and its positive impact over time.

Further details are available on our website https://www.hookoutlet.com/

Core Values: Bold, Collaborative, Driven, Resourceful, & Spirited

Position Overview:

We are seeking an experienced and dynamic Operations Director to oversee daily operations, manage staff, and ensure compliance with all local and state regulations. As a key leader in the company, you will work closely with the leadership team to improve efficiencies, manage finances, and maintain the overall functionality of the shop.

Daily Responsibilities:

  • Leadership: Manage, supervise, mentor and support, B2s, and B1s. Oversee shop operations and act as a keyholder responsible for opening and closing the store.
  • Communication: Maintain high-level written and verbal communication with colleagues, customers, and outside partners. Utilize organizational tools such as Google Calendar, Slack, and email.
  • Operational Oversight: Ensure the overall cleanliness and functionality of the shop, coordinate with vendors for facility maintenance, and manage supply orders. Provide support in areas such as returns, payment issues, and staff management.
  • Compliance: Oversee all inspections from regulatory agencies (DCC, County, City, etc.) and ensure adherence to all compliance standards. Act as shop security on-site, requiring a BSIS CA Guard Card.
  • Financial Management: Collaborate with the Bookkeeper to handle accounts payable, daily cash counts, banking, and cash handling procedures.
  • Data Analysis: Collect and analyze data, including voids, payment types, inventory reconciliation, and cart size, to develop strategies for improvement.

Weekly Responsibilities:

  • Payroll Management: Collaborate with HR to manage payroll and timesheets.
  • Leadership Meetings: Attend and contribute to leadership L10 meetings, inventory meetings, and weekly check-ins with the Chief Operations Officer.
  • SOP Management: Ensure Standard Operating Procedures (SOPs) are accurate, up-to-date, and enforced. Work with the leadership team to refine and revise SOPs as needed.
  • Training: Solicit, schedule, and facilitate in-house and brand staff training sessions.

As-Needed Responsibilities:

  • Staff Management: Lead recruitment, hiring, onboarding, and training of staff. Conduct employee reviews and manage disciplinary actions as necessary.
  • Collaboration: Work with the leadership team to develop operational policies and procedures and manage shop-specific projects.
  • On-Call Schedule: Participate in the weekend on-call rotation.
  • Industry Holiday Hours: Being a retail establishment we have several required working days, including but not limited to, 4/20, 7/10, the Wednesday before and the Thursday after Thanksgiving.

Location-Specific Responsibilities:

  • WAMM Phytotherapies: Facilitate WAMM Phytotherapies’ Compassion Program and donation initiatives at specific shop locations. Manage donation reporting and communication with staff and partners.
  • Sowing Seeds Program & Last Prisoner Project: Oversee donation collection and documentation for these community partnership programs.

Qualifications:

  • 21 with valid driver's license.
  • Experience in operations management, preferably in the cannabis or retail industry.
  • Strong leadership and communication skills.
  • Ability to manage multiple priorities and work collaboratively with a diverse team.
  • Ability to expertly and quickly problem solve issues as they arise.
  • Knowledge of compliance and regulations in the cannabis industry.
  • Experience with data analysis, financial management, and project oversight.
  • Bilingual English & Spanish speaking is not required, but preferred.

Physical Expectations

  • Expected physical aspects of shift
  • Be able to be on your feet for 8 hours
  • Ability to stoop or bend to grab low-level products
  • Ability to lift and move up to 50lbs repeatedly
  • Ability to often move around the sales floor and shop premises

Benefits:

Paid time off, raise structure, employee discounts, complementary apparel and vendor swag, highly discounted sample products, health and dental insurance & 401k options post probationary period.

How to Apply:

If you are a detail-oriented and results-driven leader with a passion for the cannabis industry, apply today!

Please submit your resume and a brief cover letter that answers the following questions:

  • What do you find the most exciting about working in cannabis?
  • Why do you want this position?
  • What makes you uniquely qualified to be the Operations Director at Hook Santa Cruz?

The Hook is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Job Type: Full-time

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday
  • On call
  • Weekends as needed

Language:

  • Spanish (Preferred)

Ability to Commute:

  • Santa Cruz, CA 95060 (Required)

Work Location: In person

Pay: From $70,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Professional development assistance
  • Vision insurance

Work Location: In person

Salary : $70,000

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