Director, How-To and Social Content

Req174677

Position Purpose

The Studio, Content Director is responsible for leading organic social media creative and How-To content production at the Home Depot. This includes providing strategic guidance as well as overseeing the day to day of the onsite editorial and offsite content production teams. Manage partnership with many specialty teams including affiliate, broadcast and traditional media, digital, email/mobile/SMS, influencer marketing, media partnerships, social community management, paid search, paid social, and sports and sponsorship marketing.

This leader helps drive how and where content is produced, determining the right mix of internal teams, internal agency partners, creators, influencers, and external agencies to meet business goals. They work closely with marketing, merchandising, SEO, social, and studio partners to ensure cohesive storytelling, strong execution, and a consistent brand voice across all how-to and social content.

Key Responsibilities

• 40% Team Leadership - Ensures channel teams focus areas and activities are consistent with and support the company's overarching goals and objectives; Selects, develops, and motivates assigned staff; Influence people both inside and outside (e.g., agencies) of the media department to drive quality execution of the media plan while maintaining strong working relationships
• 10% Budget Management - Helps oversee and manage our scaled budgets across agencies, campaigns, and partners
• 25% Cross-Functional Partnership - Builds strong internal and external relationships to drive influence from the channels lens and help deliver on our marketing and business objectives; Ensures team thinking, opportunities and partnerships are cutting edge and keeps The Home Depot on the forefront of activation, implementation, and measurement best practices
• 25% Strategic Direction - Creates an industry-leading media team supporting Enterprise marketing and media efforts as well as The Home Depots' Retail Media offering; Responsible for the long-term thinking and strategic direction of the channels teams; This includes thinking outside of the current day-to-day environment to create a vision of what the future looks like in the marketing and media world
  
  

Direct Manager/Direct Reports

• This Position typically reports to Sr Director, Creative Studio
• This Position has 2 Direct Reports
  
  

Travel Requirements

• Typically requires overnight travel 5% to 20% of the time.
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• Extensive experience leading how-to, instructional, or editorial content teams
• Proven success producing written, video, and social content at scale
• Strong understanding of YouTube strategy, social-first storytelling, and SEO-driven content
• Experience building efficient production workflows across multiple formats
• Ability to translate customer needs into clear, actionable content
• Ability to quickly process information and data to make recommendations and provide team guidance
• Leads scaled content team and is effective at managing and leading people
• Identifies team strengths and weaknesses and provides coaching and training so teams can deliver what's needed to excel
• Identifies, develops, instills trust with and motivates assigned team members
• Acts nimbly and is comfortable with change in the modern marketing world
• Confident communicator with strong public speaking and presentation skills
• Skilled negotiator
• Deep understanding of social media content production, trends and platforms
• Comfortable experimenting with new formats, platforms, and AI-enabled tools
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Preferred Education

• No additional education
  
  

Minimum Years Of Work Experience

• 8
  
  

Preferred Years Of Work Experience

• No additional years of experience
  
  

Minimum Leadership Experience

• None
  
  

Preferred Leadership Experience

• None
  
  

Certifications

• None
  
  

Competencies

• Courage
• Decision Quality
• Builds Effective Teams
• Ensures Accountability
• Instills Trust
• Plans and Aligns
• Communicates Effectively
• Customer Focus
• Develops Talent
• Drives Results