What are the responsibilities and job description for the Associate Media Manager - Paid Search position at The Home Depot?
Req187437
Position Purpose
The Associate Media Manager is responsible for owning and supporting the planning and execution of omni-channel campaigns, with a specific focus on in-house campaigns. This role plays a key part in campaign implementation, ensuring that all objectives, strategies, and tactics are aligned with broader marketing goals. The Associate Media Manager will steward campaign performance, monitor and optimize activations, and support the development and delivery of reporting and insights.
Success in this role requires the ability to work nimbly in a fast-paced environment, strong presentation skills to effectively communicate strategies and results to both internal teams and leadership, and a collaborative mindset to foster effective partnerships with cross-channel teams. The ideal candidate will be both detail-oriented and strategic, comfortable managing multiple priorities, and excited to contribute to the continued evolution of performance marketing efforts.
Key Responsibilities
Position Purpose
The Associate Media Manager is responsible for owning and supporting the planning and execution of omni-channel campaigns, with a specific focus on in-house campaigns. This role plays a key part in campaign implementation, ensuring that all objectives, strategies, and tactics are aligned with broader marketing goals. The Associate Media Manager will steward campaign performance, monitor and optimize activations, and support the development and delivery of reporting and insights.
Success in this role requires the ability to work nimbly in a fast-paced environment, strong presentation skills to effectively communicate strategies and results to both internal teams and leadership, and a collaborative mindset to foster effective partnerships with cross-channel teams. The ideal candidate will be both detail-oriented and strategic, comfortable managing multiple priorities, and excited to contribute to the continued evolution of performance marketing efforts.
Key Responsibilities
- 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
- 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
- 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
- This position typically reports to Manager, Paid Search
- This position has 0 Direct Reports
- No travel required.
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- 3 years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
- 3
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict