Senior Channel Marketer

Job Summary

The Senior Channel Marketer serves as the strategic business partner for Sales, Product Management, Supply Chain, and Marketing to develop customer assortments, promotional strategies, pricing recommendations, and merchandising plans that drive revenue, profitability, and market share. This role manages the channel planning process from opportunity identification through customer presentation and execution while leading large cross-functional initiatives and developing team members.

Essential Job Functions *

• Leads Leads two to three specific categories and channels, partnering cross functionally to meet business objectives.
• Is the go-to expert to creatively resolve problems.
• Channel Support Participates in the development and delivery of customer presentations, line reviews and new program opportunities. Focus on creating promotional opportunities for sales organization.
• Marketing Liaison/Support Communicates regularly with the Sales staff to provide information, answer questions, and assist with issues within the retail channel. Project management for customer tasks is routine for this position.
• Market Plan Development/Management Develops, implements, and monitors marketing plans and promotions to ensure the achievement of objectives.
• Market Research Coordinates ongoing market and competitive research to identify consumer needs as well as understand the changes in the industry to improve the company’s position in the marketplace.
• Establishes and oversees effective pricing strategies, using market-based pricing analysis.
• Business Acumen Recommends solutions that result in positive margin and revenue impact. Has a solid understanding of profit and loss statements and key sales metrics to drive profit growth.
• Summarizes key financial information for decisions based on analytical insights
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
  
  

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in marketing or the equivalent in education and experience.
• Six years related experience in a manufacturing environment.
• Five years related experience in retail distribution channels
• Knowledge of the hardware industry is strongly recommended
  
  

Competencies – Knowledge, Skills, And Abilities

• Problem Solving Identifies and analyzes problems; weighs relevance and accuracy of information; evaluates and generates alternative solutions; makes recommendations.
• Resilience Positively impacts the team and the organization by dealing effectively with pressure; remains optimistic and recovers quickly from setbacks.
• Leadership Shows a high degree of personal integrity, honesty, and ethical behavior; respects & protects confidential information; holds self-accountable for results.
• Human Capital Management Builds and manages workforce based on organizational goals, budget considerations, and staffing needs; ensures that employees are appropriately recruited; manages and supports a diverse, multi-sector work force and a variety of work situations.
• Continual Learning Assesses and recognizes own strengths and weaknesses; pursues self-development.
  
  

Operational Equipment

• Computer
  
  

Work Environment and Physical Demands

Work Environment

Office Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required.

Physical Demands

Office Sedentary.

The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.