National Retail Training Manager

Job Summary

The National Retail Training Manager – Field Sales is responsible for designing and executing a comprehensive training curriculum for Hillman’s national field sales organization. This role focuses on enhancing product knowledge, selling skills, and in-store execution through structured learning programs. The Training Manager will collaborate cross-functionally with internal teams and key retail partners (Lowe’s and The Home Depot) to develop impactful training content, support field immersion, and drive adoption of sales tools and best practices. This position requires up to 40% travel and plays a critical role in supporting Hillman’s sales-first culture and talent development strategy. This position will be located at either our Cincinnati, OH or Atlanta, GA office.

Essential Job Functions *

Develop and Lead Field Sales Training Programs

• Design and implement a comprehensive training curriculum focused on product knowledge, selling skills, and in-store execution.
• Create modular, role-based learning tracks for various field roles (SSRs, Zone Managers, Market Managers, Regional Managers).
• Establish structured onboarding, continuous learning, and certification processes.
  
  

Field Immersion and Needs Assessment

• Spend time in the field to observe, gather feedback, and identify training needs.
• Use field insights to refine training content and improve sales and leadership capabilities.
  
  

Cross-Functional Collaboration

• Partner with internal teams (Channel, Product, Account, HR, Sales Ops) to align training with business goals and product launches.
• Support career development planning through training pathways for field roles.
  
  

Sales Enablement Integration

• Drive adoption and effective use of sales tools such as Allego, Salesforce, Power BI, and the Hillman Way Playbook.
• Collaborate with the Sales Enablement team to ensure training supports tool mastery and productivity.
  
  

Customer-Facing Training Leadership

• Act as the training liaison with Lowe’s and The Home Depot Learning & Development teams.
• Develop and manage retailer-specific training programs to enhance in-store execution and product knowledge.
• Support customer training events and co-develop learning content aligned with retailer priorities.
• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
  
  

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience

• Bachelor’s degree in business, Education, Sales, or a related field is required.
• Advanced degree (e.g., master’s in Business, Education, or Organizational Development) is preferred.
• Minimum of 5 years of experience in, training, learning & development, and field enablement (Preferably within a Fortune 500 company or similar scale organization)
  
  

Proven success in

• Designing and delivering large-scale, field-focused training programs
• Working with major retailers and understanding retail operations
  
  

Strong experience with

• Digital learning tools
• CRM systems (e.g., Salesforce)
• Data analytics platforms (e.g., Power BI)
  
  

Competencies – Knowledge, Skills And Abilities

Competencies & Skills

• Strategic thinking & planning
• Strong communication & facilitation
• Cross-functional collaboration
• Project & time management
• Leadership without authority
  
  

Knowledge

• Retail operations (Lowe’s, Home Depot)
• Adult learning & training design
• Sales enablement tools (Allego, Salesforce, Power BI)
  
  

Abilities

• Build and deliver impactful training
• Translate field insights into learning solutions
• Travel nationally (up to 40%)
• Drive tool adoption and performance improvement
  
  

The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.