What are the responsibilities and job description for the Sr Assoc Mgr Dig Merch Growth Channels position at The Hershey Company?
Job title: Sr. Assoc Mgr. Digital Merch Convenience, Growth Channels
Job location: Remote US
Summary
The Associate Mgr. Digital Merch is responsible for creating/implementing/optimizing online product presentation to optimize Hershey's digital shelf and drive sales and consumer/shopper engagement. The role uses data analytics to improve product discoverability, managing product listings, coordinating with marketing teams, and developing strategies for e-commerce platforms, website and apps. The role requires a blend of analytical, technical and creative skills, and the ability to stay current with digital trends in CPG industry. Needs to know the consumer & shopper journey in an omnichannel world to inform how Hershey makes its portfolio of snacks available where, when and how the consumer wants it.
Responsibilities
- Product Presentation: Develop, execute and optimize Hershey product detail pages, including titles, description, images, and content, across digital channels like websites and mobile apps. The Digital Merch solutions needs to be aligned to our shopper marketing plans & brand/portfolio and customer strategies for assigned Retail Partners (Target, Amazon, Costco,etc). Partner with Consumer Connections, leading the development of integrated campaign across in-store, digital and social platforms.
- Data Analysis: Analyze performance metrics such as conversion rates, traffic, and user behavior to inform merchandising strategies and make data-drive commercial decisions.
- User Experience: Improve product discoverability and site navigation through strategies like optimizing search logic and category structures.
- Planning and collaboration: develop solid digital merch plans to build momentum and drive business results, collaborating with teams such as Sales, Shopper Marketing, Consumer Connections, Insights, Category Leadership, etc. to conduct continuous optimization based on performance and evolving shopper trends.
- Test and Learns: Digital Shelf A/B testing across titles, images, A Content, etc.
Additional responsibilities
- Excellent team collaboration, influence, negotiation and interpersonal skills
- Creates linkages between internal/external, global/local, brand/portfolio, risk/opportunity to drive business results and long-term shopper loyalty in a omnichannel world.
Qualifications
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
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