What are the responsibilities and job description for the Tropicalist Brand Ambassador position at The HEINEKEN Company?
POSITION SUMMARY
The primary responsibility of this role is to assist the Marketing and Sales departments by representing Cerveceria La Tropical and its product at local events. This is a part-time, seasonal role.
Essential Duties & Functions
The primary responsibility of this role is to assist the Marketing and Sales departments by representing Cerveceria La Tropical and its product at local events. This is a part-time, seasonal role.
Essential Duties & Functions
- Pickup and drop-off La Tropical product from our Brewery or other provided location.
- Pick up La Tropical POS items including but not limited to tropical foliage, bounce back cards, branded tablecloth, cooler, table, and other collateral as needed.
- Arrive to event within timeframe for proper setup of all material and displays ensuring preparation is complete and product is organized for customers at beginning of event.
- Organize booth and marketing materials to represent La Tropical and the La Tropical vibe; create visually stimulating displays to attract customers using tropical foliage.
- Fully comprehend and communicate the variety of products to customers.
- Check identification of all customers to verify age requirements for purchase of alcohol.
- Answer customer inquiries, describe and recommend La Tropical beers and including where the beer can be purchased.
- Breakdown and cleanup of booth and displays; organize, clean, and properly store items to prepare for next event.
- Complete a post event recap; communicate insight to benefits and issues that arise with each event.
- Other duties as assigned.
- Familiarization with the La Tropical story and beers is a requirement.
- Must be at least 21 years of age.
- Passion for La Tropical and the craft beer business.
- Understanding of draft systems and how to properly pour beer preferred,
- Prior experience including the organization, set up and successful execution of a marketing event is preferred but not required.
- Ability to demonstrate integrity and mature judgment in handling all matters.
- Excellent organization and problem-solving skills; works well under pressure and within a fast-paced environment.
- Outgoing personality, positive attitude and excellent professional verbal communication skills.
- Highly motivated, dependable, and able to work a flexible schedule including holidays, evenings, and weekends; must be able to attend all scheduled events.
- Basic knowledge of phone photography and video, MS Office including Word, Excel, and Outlook.
- Must be able to stand, walk, lift, and bend for long periods of time.
- Unusual / extensive hours: May be required to work long or unpredictable hours.
- Must be available nights and weekends.
- Work environment is primarily outdoors and may involve noise and temperature changes.
- Required to lift 35 lb. Cases, 165 lb. kegs and various point-of-sales boxes with a handcart on a periodic basis.
- Must have reliable transportation and a valid driver’s license with acceptable driving history (in FL with current insurance); May need to drive long distances (up to 3 – 5 hours).
