Demo

Tour Ambassador - Seasonal, part time

The HEINEKEN Company
Petaluma, CA Part Time
POSTED ON 5/8/2026
AVAILABLE BEFORE 6/6/2026
There’s Always a Seat at Our Bar

The Lagunitas Brewing Company began on a kitchen stove in Northern California in 1993 and has always looked to the future – whether supporting local communities by turning beer into money for the cause, or fueling stories, songs, and experiences with our IPA. Wherever you go: Beer Speaks, People Mumble.

What You’ll Get

  • BEER & Schwag – Four free cases of Lagunitas beverages a month & 50% off food and merch
  • Pet Insurance – Keep your dogs and cats covered!
  • Employee Assistance Program – 5 free counseling consultations . . . and more!
  • It’s Friday, Ya’ll – Get Paid every other Friday, starting at: $25.35

The Gist

The Tour Ambassador provides a fun, educational, and memorable experience to visitors and event groups, through memorable tastings, storytelling and informative tours of the facility. They are a liaison between Lagunitas and our community, promoting the retail business through guest experiences.

  • Schedule – Seasonal, part time, varied hours

What You’ll Do

  • Greet and manage aspects of on-site brewery tours which includes all bus groups, and both private and daily tours
  • Lead walking tour groups through designated tour area, relaying historical, educational, and interesting brewery and beer industry facts
  • Describe tour groups points of interest to group members and respond to questions from group
  • Greet and socialize with patrons when not conducting tours
  • Work Amphitheater shows and Taproom events (signage display, set up, take down, ticket booth, security, crowd control) to facilitate a successful event
  • Support Guest Experience Manager in executing special events to drive traffic to the taproom
  • Ensure clear communication of all safety rules and regulations to any tour attendees
  • Clean up and set up of tour locations. Stocking and Restocking.
  • Supports Guest Experience Lead in private event booking and day-of execution
  • Friday-Sunday work week, with other days required based on events
  • Other duties as assigned

What We’re Lookin’ For

  • Prior experience as a Tour Guide is desired
  • Passion for Lagunitas and the beer business
  • General knowledge of craft beer is desired
  • Outgoing/High energy, enjoys high level of public interaction
  • Outgoing personality, positive attitude and strong verbal communication skills
  • Able to demonstrate integrity, mature judgment in handling all matters
  • Ability to problem solve and work independently in a changing environment
  • Enjoys working in a team and collaborative environment
  • Willing to work flexible schedule, including weekends, evenings, holidays and overtime
  • Ability to understand and work well with on-site event producers
  • Experience and proficiency in public speaking
  • Responsible Beverage Server and Certified Food Server Certifications required within the first 60 days

Key Relationships

  • Reports directly to Senior Guest Experience Manager
  • Works with Taproom staff to coordinate overlap with on-site retail events.

Physical Stuff

  • Requires moderate physical efforts: carrying, bending, stretching, stooping, pulling and pushing.
  • Able to stand, walk for long periods of time.
  • Ability to use a computer keyboard and calculator.
  • Work environment is primarily indoors within a restaurant and production environment and may involve noise and temperature changes

Come as You Are

At Lagunitas, we welcome people (and dogs) from all walks of life. Anyone, regardless of their race, creed, nation of origin, sexual orientation, gender identity or expression, disability status, veteran status, marital status, or age, has a home here. Love, progress, and acceptance will always have a seat at our bar.

Salary : $25

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