What are the responsibilities and job description for the Marketing Brand Manager position at The Hangout?
📍 Location: 5 days a week in beautiful Gulf Shores, AL (On-Site, Hourly/Salary Based on Experience)
About Us
Hangout Hospitality Group is a fun, social, and collaborative company that operates various restaurants. We seek a Brand Manager to enhance our brand presence across digital, print, and in-store experiences. This role focuses on social media strategy, content creation, guest engagement, and graphic design.
Why Join Us?
✅ Growth opportunities
✅ Flexible working hours
✅ Casual work attire
✅ Safe, relaxed atmosphere
✅ Meal & retail discounts
✅ Paid vacation, bonuses, and benefits (for eligible employees)
Job Overview
As a Brand Manager, you will be responsible for creating, managing, and maintaining digital and print content on vibe for our restaurants. You will work closely with our creative team to craft engaging social media posts, update menus, design promotional materials, and interact with our online audience to enhance the guest experience.
Key Responsibilities
- Develop and execute a digital-first marketing strategy to increase brand awareness and engagement.
- Create and manage content for social media platforms (Facebook, Instagram, TikTok, YouTube, Twitter, Pinterest).
- Write clear, engaging, and brand-aligned social media captions and marketing copy.
- Oversee guest-facing graphics (menus, signage, promotional materials, in-venue digital content).
- Plan and execute social media ad campaigns, including budget allocation, targeting, and performance analysis.
- Interact with guests through text-based communication (email, DMs, comments) to provide excellent customer service.
- Take photos/videos at events and venues for marketing content.
- Optimize content for SEO and track social media analytics for insights.
- Collaborate with influencers and brand ambassadors to expand our reach.
- Maintain a social media content calendar to ensure timely and consistent posting.
- Monitor brand sentiment and online conversations, responding as needed to maintain a positive image.
- Help Families make amazing core memories!
What Success Looks Like in This Role
✅ Engaging, on-brand content that resonates with our audience
✅ Daily follow-ups on tasks, social media interactions, and project deadlines
✅ Strong collaboration with the marketing team to align messaging
✅ Proactive problem-solving and escalation of issues when necessary
✅ Personal satisfaction with the quality of work performed
Qualifications & Skills
✔ Education: High school diploma required; college degree in Marketing, Communications, or related field preferred.
✔ Experience: 1 years in marketing, content creation, or social media management.
✔ Skills & Tools:
- Strong writing, editing, and communication skills in English
- Ability to match tone and content to established brands
- Knowledge of SEO best practices and digital marketing strategies
- Familiarity with graphic design tools (Adobe Creative Suite, Canva, etc.)
- Experience with photo & video editing (preferred)
- Self-motivated and able to work both independently and in a team
Perks & Benefits (For Eligible Employees)
🌟 Paid vacation
🌟 Meal & retail discounts at our venues
🌟 Bonus opportunities, incentives, and merit raises
🌟 401k plan with matching and wealth management support
🌟 Health, dental, and vision insurance
Ready to Join Our Team?
Apply today and be part of a fun, creative, and engaging work environment!