Manager, Consumer Insights

Position Summary: Consumer Insights Manager

Guitar Center is looking for a Consumer Insights Manager to lead customer research and help teams make better, more informed decisions. This role is responsible for planning and executing qualitative and quantitative research, managing Voice of Customer (VOC) efforts, and translating findings into clear recommendations for the business.

You’ll work closely with partners across marketing, eCommerce, merchandising, and store operations to ensure customer insights are practical, actionable, and aligned to business goals. This is a hands-on role that blends research execution with strategic thinking.

• Plan and conduct qualitative research, including focus groups, interviews, shop-alongs, and ethnographic studies.
• Design and manage quantitative research, including surveys and in-market testing.
• Own and evolve Voice of Customer (VOC)/Customer Experience (CX) programs, consolidating feedback from multiple channels.
• Partner with cross-functional teams to identify research needs and apply insights to real business decisions.
• Collaborate with analytics and marketing teams to connect attitudinal research with behavioral and performance data.
• Synthesize findings into clear, actionable insights and present them through reports, presentations, and working sessions.
• Track customer and industry trends to help inform future opportunities and priorities.

To join our band, you'll need the following experience:

• 7 years of experience in consumer insights, market research, or customer strategy.
• Hands-on experience with both qualitative and quantitative research methods.
• Experience building, managing, or improving Voice of Customer programs.
• Ability to clearly communicate insights and recommendations to non-research audiences.
• Comfortable working in a cross-functional, fast-paced environment.
• Strong organizational and project management skills.
• Agency or Retail Research experience is a plus, but not required.
• Experience with survey platforms such as Qualtrics, Medallia, Alida, SurveyMonkey.
• Bachelor’s degree in a relevant field; advanced degree a plus. What Success Looks Like
• Research is timely, focused, and clearly tied to business decisions.
• Stakeholders understand and trust customer insights.
• Customer feedback is consistently used to improve experiences and outcomes.
• Insights move beyond reporting and lead to clear next steps.

Why Guitar Center? Here’s just some of the rewards:

For our employees who are musicians we offer the unique opportunity of gig leave—take time off to share your music with the world and return to your job after your tour! Guitar Center offers robust benefits and perks, including Medical, Dental, Vision, 401K plus company match, mental health support, paid sick/holiday/vacation time, employee discount program, and tuition reimbursement options.

Pay Rate: $105,000- $130,000 depending on background and experience. 

This position is eligible to participate in the Guitar Center Company bonus program based on Company performance. The job posting is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific employee, which is always dependent on actual experience, education, and other factors. The pay range(s) listed are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to recruiting@guitarcenter.com.

Why join us?

With a career at Guitar Center, you become part of the world's largest multichannel musical instrument retailer. Whether at our Stores, Contact Centers, Distribution Centers, or Support Center, Guitar Center employees have a common goal: to help people find their sound and fill the world with more music.

Love this gig and want to apply?

Send your resume and cover letter today along with salary expectations!

Guitar Center is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐related requirements.

If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by sending an email to recruiting@guitarcenter.com.