What are the responsibilities and job description for the Communication Manager position at The Grand & Little America Hotel, Utah?
The Communications Manager manages and executes earned media and content development for Grand America Hotels & Resorts (GAHR) portfolio. This role supports and drives earned media efforts and comprehensive content plans including website content, blogs, and other similar digital marketing materials. Acts as liaison between media outlets, PR and digital marketing agencies, and operations teams. Success is defined by earned media and content aligned with brand strategy for each property while supporting overall portfolio objectives.
Essential duties and responsibilities (Other duties may be assigned):
- Communication: Conducts regular check-ins with business and agency partners to create comprehensive communication strategy for GAHR portfolio. Responsible for press releases and other forms of communications.
- Content Strategy & Development: Lead strategic planning and execution of content including website content, blogs, digital marketing materials, and other content assets supporting brand positioning and digital visibility.
- SEO & AIO Strategy: Partner with agencies to understand and execute SEO and AI Optimization strategies. Drive implementation of SEO/AIO best practices in content development to enhance search relevance.
- Partnerships: Guide and develop partnerships with property stakeholders, agencies, and media outlets focused on driving earned media results and content performance across Grand America portfolio.
- Media Relationships: Build comprehensive book of media relationships and coordinate media trips for properties across Grand America portfolio.
- Public Relations & Influencer Strategy: Lead execution of public relations and influencer programs to grow all brands within the GAHR portfolio. Supports crisis communications as needed in coordination with senior leadership.
- Social Media & Reputation Management: Serve as a Subject Matter Expert for social tools engagement and reputation management. Execute social engagement and reputation management strategies across platforms.
- Leadership: Partners cross-functionally across departments and properties, serving as a subject matter expert and resource for property teams while maintaining a collaborative, solutions-oriented approach.
- Website Management: Oversight of media pages and content across websites in partnership with marketing team, ensuring SEO/AIO optimization and brand consistency.
Essential requirements and qualifications:
- Four-year college degree in communications, marketing or related business degree
- 4-6 years of communications experience
- Experience collaborating across teams or coordinating with agency partners
- Ability to work with various stakeholders and clearly communicate goals to leadership
- Familiarity with websites and content management systems
- Working knowledge of SEO best practices and familiarity with AI Optimization (AIO) concepts, including experience using tools such as SEMrush, Moz, or Google Search Console.