Executive Office, Global Marketing, Content Marketing Lead, Associate, New York

The Executive Office plays an integral role in setting and advancing Goldman Sachs' corporate strategy, and in preserving the firm's distinctive culture. We are responsible for safeguarding the firm's relationship with alumni, clients, shareholders, policy makers, and the broader public, while ensuring that our own people remain informed about the firm's evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm's social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm's first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, helping to codify a business-critical function seen as core to the firm's future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of COE teams including Brand Marketing, Marketing Strategy & Transformation, Content, Design, Partnerships, Media, and Marketing Tech and Effectiveness, as well as marketing teams for each of our revenue businesses. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to be a demonstrable force multiplier for the firm and the businesses we serve.

About the Role

We are seeking an intellectually ambitious marketer who is creatively-minded and detail-oriented to support insights and thought leadership marketing at Goldman Sachs.

A core member of the Brand Marketing team, this role partners with a team of editors, producers, and writers across the Content team to translate the firm's content franchises (e.g., podcasts, video series) and insights and analyses (e.g., articles, white papers, reports) into creative assets for corporate brand channels. The ideal candidate is a constant student and passionate creative, equally willing to pore over market analysis and macro insights as they are eager to steward the creative process for social media assets, website components, and infographics and data visualization.

The position also involves budget management, production oversight, regulatory compliance, stakeholder management and management of paid media campaigns where applicable.

Responsibilities

• Serve as the strategic brand marketing liaison between Global Marketing's Brand Marketing and Content teams, ensuring seamless collaboration and alignment.
• Propose and drive ongoing marketing priorities between the two teams, maintaining the overall flow of work on time and on brief.
• Own and manage the corporate brand content pipeline, selecting opportunities for marketing support across content franchises and thought leadership assets, as well as identifying executions that align with corporate brand priorities.
• Create and oversee channel plans and creative elements, authoring social posts, developing creative assets, managing .com placements, recommending imagery, and creating mock-ups.
• Support paid media strategy and planning for content acquisition efforts, optimizing ad spend and driving targeted audience engagement, leads, and subscribers.
• Partner with wider Integrated Brand marketers to identify areas of opportunity for amplifying content in broader corporate brand reputation paid campaigns.
• Create and author briefs, storyboards, scripts, Q&As, and casting documents, ensuring they are clear and actionable.
• Brief and manage production partners, both internal and external, to ensure projects are executed efficiently and effectively.
• Manage post-production processes, including scripts, edits, and reviews, ensuring content is polished, and ready for distribution reflecting the excellence for which Goldman Sachs is known.
• Manage approvals across legal and compliance, leadership, stakeholders, and business lines, where applicable, ensuring all content meets regulatory, compliance, and brand standards.
• Develop wrap reports and performance dashboard inputs, ensuring outputs are strategic, accurate, and socialized across stakeholders.
• Manage a dedicated budget line item for content marketing initiatives, ensuring resources are allocated efficiently and effectively.
• Keep a constant pulse on macro developments, market trends and changing market conditions to inform real-time content and decision making.

Qualifications

• 5 years of experience in brand or content marketing, with proven ability in developing high performing creative marketing assets from complex source materials.
• A strong interest and curiosity in domestic and international current affairs, and preferably in the financial services industry and trends.
• Excellent communication and collaboration skills, with the ability to effectively liaise with and build strong relationships with cross-functional teams and leaders.
• A superior design eye and copywriting ability, with impeccable attention to detail.
• Strong project management skills with the ability to prioritize a high volume of tasks, manage multiple initiatives and stakeholders simultaneously, and meet deadlines in a dynamic environment while maintaining extremely high standards.
• Proven ability to lead, influence, and align across cross-functional teams with the desire to work in a collaborative team environment.
• Strong analytical skills with the ability to recognize macro developments and make data-driven decisions; proven ability to respond to and quickly adapt to change.
• Flexibility to work outside of normal business hours depending on business needs.
• Experience with digital marketing tools and platforms.
• Comfortable and successful in a fast-paced environment and matrixed organization.
• Experience working in financial services is a plus.