Asset & Wealth Management, Social Media Marketing, Associate - Chicago

Goldman Sachs Asset & Wealth Management

A career with Goldman Sachs Asset & Wealth Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset & Wealth Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

About the Role
As the Social Media Marketing Lead within Goldman Sachs Asset Management, you will be a strategic driver of our voice on social platforms. It is a leadership opportunity to shape how one of the world's most prestigious financial institutions engages with a global audience on social platforms.

You will partner with stakeholders across Marketing, Sales, and Investment teams to architect and execute a high-impact social media strategy. You'll lead a team responsible for translating complex market insights into compelling narratives that resonate with a professional investor audience, ensuring our brand remains at the forefront of the industry.

Key Responsibilities

Strategic Leadership: Develop and execute a comprehensive social media strategy for Goldman Sachs Asset Management to enhance brand equity and drive engagement on LinkedIn.

Content Orchestration: Lead the end-to-end creation of high-caliber social content regarding product launches, macroeconomic insights, and firm milestones. You will act as both a strategic editor and a creative visionary, collaborating with internal design agencies to produce premium visual assets.

Campaign Management: Oversee a social media calendar, ensuring alignment with the broader AWM global content strategy and sequencing posts for maximum impact.

Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.

Data-Driven Optimization: Utilize advanced analytics to measure impact and sentiment. You will share actionable insights to senior leadership, continuously refining tactics based on performance data and industry benchmarks.

Risk & Governance: Navigate complex regulatory environments by collaborating closely with Legal, Compliance, and Media Relations to ensure all content aligns with requirements.

Stakeholder Management: Serve as a subject matter expert, advising senior investment professionals on personal branding and social media best practices to amplify the firm's thought leadership.

Skills & Experience we're looking for

• 4-8 years of experience in social media marketing, digital strategy, or corporate communications, preferably within Financial Services, FinTech, or a highly regulated B2B industry.
• Communication Excellence: Exceptional copywriting and editorial skills with the ability to distill technical investment concepts into engaging, "scroll-stopping" content for a sophisticated audience.
• Market Fluency: An interest in financial markets and investments.
• Analytical Rigor: Proficiency in social media tools (e.g. Sprinklr, Hootsuite, Sprout Social) and the ability to translate data into strategic pivots.
• Organizational Navigational Skills: Proven track record of succeeding in a matrixed, global organization. You must be comfortable influencing senior stakeholders and managing multiple high-priority projects simultaneously.
• Education: Bachelor's degree in marketing or communications, or a related field.