What are the responsibilities and job description for the Lifecycle Communication Coordinator position at The Gathering Spot?
The Gathering Spot is looking to hire a Lifecycle Communications Coordinator within the Marketing Department, reporting to the Head of Marketing, to be responsible for member communications throughout the full member journey — from onboarding to retention and re-engagement.
Job Responsibilities:
Develop and execute targeted lifecycle communications to members, including onboarding, engagement, renewal, and reactivation campaigns.
Draft and distribute communications regarding member events, club updates, and member benefits across multiple channels, including:
Email
Push Notifications
Text Messaging
Manage and segment member email lists to ensure relevant, personalized communication at each stage of the member experience.
Partner with Membership, Operations, and Marketing teams to ensure clear, consistent, and timely communication to members.
Collaborate with the Member Events team to monitor event attendance and engagement trends, optimizing communications accordingly.
Utilize data insights and engagement metrics to refine content, timing, and targeting for ongoing improvement.
Ideate and create local promotions and campaigns to attract new members and deepen engagement with existing members.
Support automation setup and testing for recurring member touchpoints (e.g., onboarding series, event reminders, renewal notices).
Job Requirements:
Strong written and verbal communication skills with the ability to adapt tone and messaging for different audiences.
Exceptional attention to detail and commitment to producing timely, error-free work.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, or similar).
Familiarity with audience segmentation, A/B testing, and engagement analytics.
Design skills using tools such as Illustrator, Photoshop, or Canva are a plus.
Hands-on experience with web content management tools, such as WordPress.
Ability to work under pressure and manage multiple deadlines in a fast-paced environment.
Passion for continuous improvement and a data-informed approach to communication.
Undergraduate degree preferred but not required.
Flexibility, including availability for occasional weekend and evening work.