Demo

Digital Performance Mgr

The Friedkin Group
Houston, TX Full Time
POSTED ON 12/14/2025 CLOSED ON 2/17/2026

What are the responsibilities and job description for the Digital Performance Mgr position at The Friedkin Group?

Living Our Values
All associates are guided by Our Values. Our Values are the unifying foundation of our companies. We strive to ensure that every decision we make and every action we take demonstrates Our Values. We believe that putting Our Values into practice creates lasting benefits for all of our associates, shareholders, and the communities in which we live.

Why Join Us

  • Career Growth: Advance your career with opportunities for leadership and personal development.
  • Culture of Excellence: Be part of a supportive team that values your input and encourages innovation.
  • Competitive Benefits: Enjoy a comprehensive benefits package that looks after both your professional and personal needs.

Total Rewards
Our Total Rewards package underscores our commitment to recognizing your contributions. We offer a competitive and fair compensation structure that includes base pay and performance-based rewards. Compensation is based on skill set, experience, qualifications, and job-related requirements. Our comprehensive benefits package includes medical, dental, and vision insurance, wellness programs, retirement plans, and generous paid leave. Discover more about what we offer by visiting our Benefits page.

A Day In The Life
The Digital Performance Manager (DPM) will be responsible for developing and implementing strategies and solutions that enhance the online presence and sales capabilities of our dealer network. You will work closely with field teams and assigned dealers to ensure their digital platforms are optimized for performance, delivering a superior customer experience, and driving sales growth through effective digital marketing and data analytics. Additionally, this position will manage relationships with third-party providers on Toyota Dealer Digital Solutions (TDDS) program to ensure they deliver high-quality services that support our dealers' modern retailing objectives.

As a Digital Performance Mgr you will:

  • Will serve as field point person on the Toyota Digital Dealer Solutions 3.0 (TDDS) platform and will leverage all tools within the platform to assist dealers to identify areas of opportunity as it relates to online sales & service performance o Lead View o Digital Dealer Evaluation 2.0 (DDE) o SPARK Reports o Insight Analytics o Dealer eMystery Shops o Dealer Websites o Website Performance Reviews o Toyota Social Publishing *
  • Support field teams in evaluating and elevating dealership digital vehicle merchandising performance through targeted marketing and sales initiatives. Subject matter expert in identifying modern retail opportunities and challenges, providing expert guidance and support to improve their online performance.
  • Collaborate with dealers to identify digital retail opportunities and challenges, providing expert guidance and support to improve their online performance.
  • Monitor and analyze website performance, customer feedback, digital marketing metrics, and third-party provider performance, using data to drive strategic decisions and continuous improvement. *
  • Ensure alignment with broader Business Intelligence initiatives to create a data-driven approach by monitoring and analyzing website performance, customer feedback, digital marketing metrics, and third-party provider effectiveness, using insights to guide strategic decisions and ongoing optimization.
  • Partner with the GST Marketing team to ensure alignment with overarching marketing strategies.
  • Coordinate with internal teams and external vendors to ensure that digital platforms, campaigns, and third-party services are aligned with brand standards and business objectives. *
  • Manage and evaluate third-party providers, holding them accountable for supporting our dealers through superior service delivery, performance metrics, and continuous improvement initiatives. *
  • Consult and support dealers in using digital tools and platforms effectively, fostering a digital-first culture within our dealer network. *
  • Demonstrate a thorough understanding of digital marketing and leverage training opportunities (be a student of digital marketing and the automotive industry) *
  • Develop and share best practices to improve tier 3 digital marketing in collaboration with GST Marketing team to align with tier 2 strategies and best practices

What We Need From You

  • Bachelor's Degree Pref
  • 5 years equivalent experience
  • Problem solving and analytical skills.
  • Strong written and verbal communication skills.
  • Is customer (internal and external) focused.
  • Strong capability to provide Business Insight (Medium proficiency)
  • Identifies, prioritizes and implements process improvement opportunities.
  • Ability to correlate dealership operational activity with resulting financial impact.
  • Possess excellent analytical ability
  • Detail Oriented with the capacity to pay close attention to details to produce high-quality and accurate work. Intermediate-Advanced Required
  • Critical thinking to conceptualize, evaluate, analyze and apply information gathered from observation, experience, reflection and reasoning. Intermediate-Advanced Required
  • Customer Success Management of building a relationship with a company's clients to understand their needs and help them implement and use its products or services. Intermediate-Advanced Required
  • Change Management Facilitation to leads and implement structured approaches to guide teams through organizational transformation driven by technology modernization, operational disruptions, or integration activities Intermediate-Advanced Required
  • Analytical Skills Analytical Skills refers to the ability to gather, organize, research, and review information in order to draw conclusions and solve complex problems. Intermediate-Advanced Required
  • Influencing Skills Intermediate-Advanced Required
  • Business Development Business development uses tasks and processes to develop and implement growth opportunities within and between organizations. Intermediate-Advanced Required
  • Program Management Intermediate-Advanced Required
  • Process Improvement Intermediate-Advanced Required
  • Workflow Management Intermediate-Advanced Required
  • Verbal Communication Skills Intermediate-Advanced Required

Physical and Environmental RequirementsThe physical requirements described here are representative of those that must be met by an associate to successfully perform the essential functions of the job. While performing the duties of the job, the associate is required on a daily basis to analyze and interpret data, communicate, and remain in a stationary position for a significant amount of the work day and frequently access, input, and retrieve information from the computer and other office productivity devices. The associate is regularly required to move about the office and around the corporate campus. The associate must frequently move up to 10 pounds and occasionally move up to 25 pounds.

Travel Requirements
20%

Join Us
The Friedkin Group and its affiliates are committed to ensuring equal employment opportunities, including providing reasonable accommodations to individuals with disabilities. If you have a disability and would like to request an accommodation, please contact us at TalentAcquisition@friedkin.com. We celebrate diversity and are committed to creating an inclusive environment for all associates.

We are seeking candidates legally authorized to work in the United States, without Sponsorship.

 

Salary.com Estimation for Digital Performance Mgr in Houston, TX
$120,372 to $152,092
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