What are the responsibilities and job description for the Marketing Analytics Manager position at The Freeman Company (TFC) Brands?
About Us
The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
We're looking for a strategic, analytically minded Manager of Marketing Analytics to join our Marketing Operations team. This role is responsible for connecting the dots across our marketing channels, platforms, and brands — translating complex, multi-source data into a cohesive performance narrative that drives smarter decisions. You'll own the reporting infrastructure that keeps every brand operating from a consistent, trusted view of performance, and you'll use AI and automation to make that infrastructure faster, smarter, and more scalable.
You'll serve as the analytics authority within Marketing Ops, partnering closely with channel owners, brand teams, and leadership to ensure we have a clear, consistent view of what's working across the full marketing ecosystem. You see what needs to happen, build a plan, and deliver — without waiting to be told. You simplify, communicate clearly, and empower those around you using data and insights. This role is eligible to work a hybrid schedule based out of our Headquarters in Dallas, TX.
Essential Duties & Responsibilities
Analytics Strategy & Storytelling
Travel up to 25%
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
#TFCBrand
The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
We're looking for a strategic, analytically minded Manager of Marketing Analytics to join our Marketing Operations team. This role is responsible for connecting the dots across our marketing channels, platforms, and brands — translating complex, multi-source data into a cohesive performance narrative that drives smarter decisions. You'll own the reporting infrastructure that keeps every brand operating from a consistent, trusted view of performance, and you'll use AI and automation to make that infrastructure faster, smarter, and more scalable.
You'll serve as the analytics authority within Marketing Ops, partnering closely with channel owners, brand teams, and leadership to ensure we have a clear, consistent view of what's working across the full marketing ecosystem. You see what needs to happen, build a plan, and deliver — without waiting to be told. You simplify, communicate clearly, and empower those around you using data and insights. This role is eligible to work a hybrid schedule based out of our Headquarters in Dallas, TX.
Essential Duties & Responsibilities
Analytics Strategy & Storytelling
- Assist in defining how performance is measured, reported, and interpreted across channels and brands
- Help build and maintain a unified reporting framework that connects data across paid media, email, web, and CRM into a single, coherent story
- Translate data into clear, leadership-ready insights — going beyond the numbers to surface the insights for executive and CMO-level audiences
- Help set the standard for how marketing performance is communicated across the organization
- Serve as the connective layer across analytics platforms and tools — ensuring data flows are accurate, consistent, and comparable across sources
- Partner with the broader ops team on attribution strategy — supporting how we give credit to channels, campaigns, and touchpoints
- Identify gaps in measurement coverage and drive solutions to close them
- Own UTM strategy and governance across all brands and campaigns — enforcing naming conventions/standards, and ensuring consistent application across teams
- Audit campaigns regularly to identify and resolve tracking gaps, broken links, or tagging inconsistencies before they impact reporting
- Maintain and evolve a UTM taxonomy that scales across a complex, multi-brand marketing environment
- Partner with channel owners and campaign managers to ensure all campaigns are properly tagged and tracking correctly prior to launch
- Establish and maintain data governance standards that keep reporting inputs clean and trustworthy across platforms
- Oversee the development and delivery of recurring monthly, quarterly, and ad hoc reporting packages
- Work with Marketing Ops leadership to evolve our reporting infrastructure — identifying opportunities for automation, AI-powered tooling improvements, and scalability across all brands
- Drive consistent, standardized reporting across all TFC brands — ensuring every brand operates on a shared framework with aligned definitions, templates, and cadences
- Actively apply AI tools to automate reporting workflows, reduce manual effort, and free up team capacity for higher-value analysis
- Build and manage real-time or near-real-time dashboards by connecting APIs, piping data across systems, and integrating sources into a unified, always-current view
- Stay on the leading edge of AI-powered analytics tools — continuously evaluating, piloting, and implementing new capabilities that keep our team ahead of the curve
- Champion AI fluency across the team — modeling best practices in working with tools like Claude, ChatGPT, and emerging analytics AI to accelerate output and improve quality
- Collaborate with channel leads, brand marketers, and brand teams to understand their measurement needs and build reporting that serves them
- Act as a trusted analytics advisor to senior stakeholders — helping teams ask better questions and interpret results with confidence
- Work closely with cross-functional partners to align on shared metrics and data definitions
- Serve as a key liaison to the Web role — partnering deeply on GA4, GTM, SEO, and LLM visibility to ensure analytics and web data are connected, interpreted consistently, and informing the full performance picture
- 8 years of experience in marketing analytics, marketing operations, or a closely related field
- Demonstrated ability to synthesize data across multiple platforms and tell a clear, strategic performance story
- Strong working knowledge of CRM (Salesforce preferred), marketing automation platforms (Marketo), digital media platforms, and web analytics (GA4)
- Hands-on experience with UTM management and campaign tracking governance
- Experience with multi-touch attribution and familiarity with attribution tools
- Proficiency in Excel/Google Sheets; experience with BI and visualization tools (Looker, Power BI, Tableau, or similar), including using AI tools like Claude for analysis and visualization
- Hands-on experience connecting APIs, automating dashboards, and piping data across platforms — you know how data moves between systems and can architect solutions that keep it flowing reliably and in real time
- Hands-on experience using AI tools (Claude, ChatGPT, Gemini, or similar) to automate workflows, generate insights, and accelerate analytical output — this isn't a nice-to-have, it's part of how you work
- Excellent communication skills — you can present data-driven insights to senior leadership as clearly as you can explain a tracking discrepancy to a campaign manager
- A self-starter and clear communicator — you see what needs to happen, build a plan, deliver, and bring others along with you
- Experience working in a complex, multi-brand or enterprise marketing environment preferred
- A strategic mindset paired with a high attention to detail
Travel up to 25%
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
#TFCBrand