What are the responsibilities and job description for the HR Business Partner position at The Freeman Company (TFC) Brands?
About Us
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.
Summary
The HR Business Partner (HRBP) is a trusted advisor to business leaders, providing guidance on people-related matters that impact team performance and engagement. This role focuses on implementing HR strategies, supporting organizational changes, and ensuring alignment between business objectives and HR priorities. The HRBP collaborates closely with managers to address workforce needs, drive talent development, and foster a positive employee experience. In addition, the HRBP fosters collaboration across the HRBP team and the broader HR function to ensure consistency in processes, timelines, and outcomes, while enhancing both employee and manager experiences. The role also plays a critical part in harmonizing policies and processes across The Freeman Company branded organizations, in partnership with the HR Director. This role is eligible to work a hybrid schedule, generally requiring 3 days per week in office based out of Philadelphia, PA.
Essential Duties & Responsibilities
Business Partnership
Travel up to 25%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.
Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.
Summary
The HR Business Partner (HRBP) is a trusted advisor to business leaders, providing guidance on people-related matters that impact team performance and engagement. This role focuses on implementing HR strategies, supporting organizational changes, and ensuring alignment between business objectives and HR priorities. The HRBP collaborates closely with managers to address workforce needs, drive talent development, and foster a positive employee experience. In addition, the HRBP fosters collaboration across the HRBP team and the broader HR function to ensure consistency in processes, timelines, and outcomes, while enhancing both employee and manager experiences. The role also plays a critical part in harmonizing policies and processes across The Freeman Company branded organizations, in partnership with the HR Director. This role is eligible to work a hybrid schedule, generally requiring 3 days per week in office based out of Philadelphia, PA.
Essential Duties & Responsibilities
Business Partnership
- Serves as a trusted advisor by demonstrating a thorough understanding of the business, current and future priorities, competition, and culture.
- Partner with leaders to understand business priorities and provide HR solutions that support team goals.
- Advise on workforce planning, talent management, and organizational effectiveness at the department level.
- Use HR data and metrics to identify trends and recommend actions.
- Support organizational change by providing proactive guidance and recommendations to leaders on change management solutions.
- Support communication plans and help managers navigate change impacts on their teams, including restructuring activities, digital transformations, integrations, etc.
- Monitor employee feedback from our listening insights surveys; identify insights and partner with leaders to address concerns and drive a positive employee experience.
- Partner with leaders to develop engagement survey action plans and execute on those commitments to drive improvements year over year.
- Partner with leaders on retention strategies, including holding effective stay interviews.
- Works closely with employees and leaders to improve work relationships, build morale, increase productivity, and maintain high retention.
- Promote and embed a safety-first culture across teams by partnering with leadership to integrate safety moments, training, recognition, and behaviors into day-to-day operations.
- Support talent reviews, succession planning, and development programs to build our talent pipeline and critical role succession.
- Provide coaching to managers on performance management and career development.
- Assist leaders and employees in completing our annual goal setting and performance review processes.
- Support recruitment activities across the business as we continue to grow our team in support of current and future requirements.
- Partner with Total Rewards to ensure fair and competitive pay practices.
- Advise managers during our annual merit, bonus, and promotion process to drive effective compensation decisions that align with strategy, internal equity, and external market data.
- Manage and resolve complex employee relations issues.
- Conduct effective, thorough, and objective investigations in partnership with key stakeholders.
- Identify patterns and recommend corrective actions to reduce risk.
- Provide HR policy guidance and interpretation.
- Lead and manage HR-related process improvement projects from initiation to completion, ensuring timely delivery, stakeholder alignment, and achievement of project objectives.
- Ensure smooth execution of HR processes (e.g., onboarding, job changes, terminations).
- Leverage HR systems and tools to improve efficiency and employee experience.
- Leverage AI tools to enhance HR processes and deliverables, improving efficiency and quality.
- Support effective collaboration across the HR function by partnering with peers and Centers of Excellence to ensure alignment on priorities and deliverables.
- Assist across the HRBP team on projects and initiatives as needed, demonstrating flexibility and a team-first mindset.
- Perform other duties as assigned to support organizational goals.
- Bachelor’s degree in HR, Business, or related field
- 5 years of HR Business Partner experience in a large, complex organization
- Exceptional interpersonal, communication, and problem-solving skills
- A proven history of guiding business leaders and employees through annual processes such as compensation reviews, performance management cycles, and talent reviews
- Customer-focused mindset with the ability to pivot quickly to evolving business needs
- Skilled at managing multiple priorities within a fast-paced, matrixed environment
- Experience handling sensitive issues with discretion and maintaining strict confidentiality
- Adept at presenting complex information clearly to employees at all organizational levels
- Demonstrated ability to lead HR-related projects from initiation to completion, ensuring stakeholder alignment and timely delivery of objectives
- Collaborative approach to building relationships across large, matrixed organizations
- Proficient in Microsoft Office Suite and HRIS systems
- Experience with AI tools to optimize processes, analytics, workflows, etc. is a plus
- HR certification (PHR/SPHR or SHRM-CP/SHRM-SCP) preferred
Travel up to 25%
What We Offer
Freeman provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
At Freeman, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.