Brand Activation Manager

About the Role

The Brand Activation Manager will be responsible for translating brand strategy into impactful consumer experiences that drive awareness, engagement, and sales. This highly dynamic position blends creativity, strategic thinking, and analytical insight to bring the brand to life across experiential activations, retail environments, influencer initiatives, and digital touchpoints.

You will lead the planning and execution of cross-channel activations from concept to launch, managing timelines, coordinating event logistics, and ensuring flawless delivery of high-visibility campaigns. This role also owns influencer engagement strategies and performance tracking, using insights to continuously optimize.

The ideal candidate is an entrepreneurial and results-driven self-starter with a track record in activation, event production, and partnership management, and the ability to collaborate across internal teams and external partners such as creative agencies, vendors, and influencers.

Core Responsibilities

Campaign & Activation Planning (~30%)

• Develop annual and seasonal brand activation strategies for launches and special campaigns
• Build activation calendars aligned with key marketing milestones
• Manage timelines, deliverables, and event budgets

Experiential & Event Marketing (~20%)

• Plan and execute live events, pop-ups, and brand experiences
• Oversee production and logistics for activations, from ideation through on-site execution
• Ensure activations reflect brand standards and creative excellence

Retail & In-Store Activations (~20%)

• Support retailer collaborations and rollout activations
• Coordinate toolkits for field execution and in-store merchandising

Influencer & Partnerships (~20%)

• Identify and manage influencer partnerships and brand ambassadors
• Execute product seeding and engagement programs
• Ensure content aligns with brand tone, standards, and compliance

Analytics & Reporting (~10%)

• Monitor performance of events and activations: attendance, engagement, and ROI
• Compile post-activation reports and apply insights to optimize future initiatives

Qualifications & Skills

• 5 years of experience in brand activation, experiential marketing, or influencer strategy
• Background in beauty, fragrance, fashion, or premium consumer goods preferred
• Proven ability to manage multi-channel activations and cross-functional projects
• Strong organizational skills with the ability to manage multiple projects in fast timelines
• Experience owning budgets and vendor relationships; ability to forecast costs and negotiate effectively
• Comfortable analyzing campaign results and presenting insights to leadership
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Flexible schedule to support events and activations (including occasional evenings/weekends)
• Willingness to travel 20%-30% of the time (domestic and some international)

Why Join Us

• Chance to play a key role in launching an exciting new brand initiative
• Opportunity to influence and shape high-visibility activations
• Collaborative environment with agency and cross-functional resources
• Full benefits package and competitive compensation

Location & Work Model

• Onsite at our New York City headquarters (Herald Square area)
• Travel Expectation 20%-30% for activations, events, and key meetings

Compensation: Base salary range of $95,000 – $125,000 with flexibility for exceptional candidates, plus bonus based on performance.

Application Statement

We’re looking for candidates who thrive on creativity, operational excellence, and delivering unforgettable brand experiences. If this sounds like you, apply today.

Additional Job Application Terms

This job is part of LinkedIn’s Full-Service Hiring beta program. Eligibility is limited to candidates located in and performing services in the United States, excluding those based in Alaska, Hawaii, Nevada, South Carolina, or West Virginia.