What are the responsibilities and job description for the Digital Marketing & E-Commerce Specialist position at The Fountainhead Group,Inc.?
Fountainhead Group is seeking a Digital Marketing & E-Commerce Specialist to support and optimize our digital presence across websites, e-commerce platforms, social media, and online marketplaces. Reporting to the Digital & E-Commerce Manager, this role is responsible for maintaining accurate product content, creating engaging digital assets, supporting online marketing initiatives, and ensuring consistent customer experiences across all digital channels.
The ideal candidate is highly organized, creative, and data-driven, with experience in digital marketing, content management, e-commerce, and online merchandising. This individual will work closely with Marketing, Sales, Product Management, and E-Commerce teams to support product launches, improve online visibility, and drive customer engagement.
KEY RESPONSIBILITIES:
- Maintain and optimize website, e-commerce, marketplace, and retailer product content.
- Support new product launches by ensuring accurate product information, digital assets, and online merchandising across all channels.
- Create and manage digital content, including product pages, graphics, promotional materials, videos, and social media content.
- Improve online visibility through SEO best practices and AI-driven search optimization.
- Coordinate content and engagement across social media platforms and support digital advertising campaigns.
- Monitor website, campaign, and e-commerce performance metrics and recommend improvements.
- Track online reviews and customer feedback to enhance brand reputation and customer experience.
- Collaborate with Marketing, Sales, Product Management, and E-Commerce teams to support growth initiatives and customer engagement.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or equivalent experience.
- 3 years of experience in digital marketing, e-commerce, content management, or digital merchandising.
- Knowledge of SEO, digital marketing strategies, social media, and e-commerce best practices.
- Experience with CMS platforms, analytics tools, Canva, Adobe Creative Suite, or similar marketing technologies.
- Strong communication, organization, and project management skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Manufacturing, consumer products, retail, or industrial industry experience preferred.
COMPANY PROFILE:
The Fountainhead Group is a family-owned and operated company, dedicated to the success and longevity of our business, our employees, and our community. For more than 130 years, FGI has been creating, innovating, and manufacturing liquid sprayer products for the world's top brands and retailers. From the first compressed air sprayer in 1888, we have dedicated ourselves to creating products that make our customers’ lives easier, expanding our offering to include the highest quality sprayer technology for both home and professional use.
Across four manufacturing and distribution centers in Central New York, we’re committed to the betterment of our FGI Family of employees and our local community, supporting more than 350 local nonprofits through our robust philanthropy and volunteer programs to ensure the success of our community for generations to come.
The Fountainhead Group is an Equal Opportunity Employer (AAE/EEO) and ranked one of the Best Companies to Work for in New York State by the Society for Human Resource Management. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, refugee or disability status. With over 12 languages spoken at FGI, regardless of language ability, education, or training, there is a place for you within the FGI Family!
Salary : $65,000 - $80,000