What are the responsibilities and job description for the GTM Manager position at The Fountain Group?
Description: Location: 100% remote in USA
Duration: 6 months with potential extension
You're Excited About This Opportunity Because You Will...
Duration: 6 months with potential extension
You're Excited About This Opportunity Because You Will...
- Drive 0-1 development and strategic bets for new fintech business
- Help set and execute business KPIs for zero-to-one initiatives.
- Inform key learnings and develop plans to tackle opportunities for future
- Partner with Product, Engineering, and Analytics to develop ***'s
- Own go-to-market strategy and execution.
- Develop and execute launch plans for new products
- Drive adoption and satisfaction metrics
- Drive customer research and insights:
- Partner with research on qualitative user studies
- Analyze quantitative metrics to identify marketing opportunities
- Iterate on messaging and positioning that communicate product value to
- Translate findings into product and marketing recommendations
- Execute marketing campaigns and testing:
- Create content and messaging
- Manage in-app and email campaigns
- Coordinate cross-functional partners
- Report results to leadership
- Cross-functional leadership:
- Participate in weekly business reviews
- Drive data-based recommendations
- Align with Product, Brand, CRM, and Operations
- Own metrics and success criteria for new financial products
- 5 years experience PMM in a GTM role with high-growth and a fast-paced environment (whether in tech, operations, strategy, consulting, banking, or a related experience)
- You want to affect change every day and can operate in energizing environments.
- You have some market research experience and know how to dig and understand a user's experience.
- You back your decisions up with data and have some experience working on marketing experimentation.
- You have a talent for managing complex projects, driving high-level goals into measurable plans, and enjoy implementing processes at the lowest level of detail.
- You love thinking about problems from a fundamentals approach, and you translate strategic vision into measurable success metrics and applicable plans.
- You seek exposure to different types of problems and want to try your hand at different sides of the business.
- Ability to flex seamlessly between strategy and execution, working internally across a variety of teams
- Strong project management and leadership skills, ideally in a customer-facing role, leading or assisting with digital marketing or sales campaigns.
- A builder's mentality, are passionate about technology products that impact millions and think of yourself as an energizing, effective communicator eager to get into product marketing.