Brand & Shopper Marketing Manager

Flex is seeking a dynamic and strategic Brand & Shopper Marketing Manager to lead the development and execution of integrated brand and retail marketing initiatives. This role sits at the intersection of brand, sales, and shopper, requiring a marketer who can think holistically about the consumer journey from brand awareness to in-store conversion.

The ideal candidate is a brand and shopper strategist first, with a strong understanding of how to translate brand positioning into compelling retail and field marketing programs that drive measurable business impact. This individual will also serve as a cross-functional connector between marketing and sales, ensuring alignment across key initiatives and channels.

This role requires strategic thinking, project management prowess, and hands-on execution, as well as the ability to represent the brand externally at events, in the field, and with key partners.

This is a hybrid role based out of our headquarters in Venice, CA. Candidates should be comfortable with occasional travel as needed to support marketing events and business priorities.

Responsibilities

Brand & Shopper Strategy

• Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels.
• Translate brand positioning into retail-ready storytelling, ensuring consistency across in-store, digital, and experiential touchpoints.
• Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers.
• Leverage data, insights, and market trends to inform shopper-centric campaigns and activations.
• Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times.
• Leverage AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high-quality output while maintaining strong judgment, accuracy, and brand integrity in a health-sensitive category.

Retail & Field Marketing Execution

• Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels.
• Lead field marketing initiatives, ensuring strong execution and brand representation in key markets.
• Collaborate with internal and external partners to deliver best-in-class shopper experiences that drive conversion at the point of sale.

Cross-Functional Leadership

• Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution.
• Partner with Brand, Creative, and Digital teams to ensure cohesive and impactful campaign development.
• Support retailer relationships by contributing to monthly buyer meetings, annual line reviews, joint business planning, and ad hoc marketing initiatives.

Project Management & Execution

• Manage multiple marketing initiatives simultaneously, ensuring projects are delivered on time, on budget, and with excellence.
• Develop clear project plans, timelines, and deliverables across campaigns and activations.
• Track and report on performance, optimizing programs based on KPIs and ROI insights.

External Representation

• Serve as an extension of the Flex brand at trade shows, conferences, retail events, and field activations.
• Confidently represent the brand to external partners, customers, and industry stakeholders.
• Bring energy, storytelling, and authenticity to all brand interactions in-market.
• Have a keen eye for marketing greenshoot channels and/or field marketing opportunities that will assist in bringing the Flex brand to life.

Requirements

• 5 years of experience in brand marketing, shopper marketing, or retail marketing
• Strong understanding of consumer behavior and the path to purchase, especially within retail environments
• Proven ability to bridge marketing and sales, with experience working cross-functionally
• Experience developing and executing shopper marketing programs and retail activations
• Highly organized with strong project management skills and attention to detail
• Comfortable operating in both strategic and executional capacities
• Excellent communication and presentation skills; confident in external-facing environments
• Creative thinker with the ability to move quickly and adapt in a fast-paced environment
• Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care

Preferred Experience

• Experience working with retail partners or in a CPG, DTC, or omnichannel environment
• Familiarity with retail media and in-store marketing tactics
• Background in field marketing, experiential marketing, or events
• Experience managing agencies or external partners

Key Candidate Attributes 

• Strategic & Insight-Driven: Sees the big picture and connects brand to shopper behavior
• Commercially Minded: Understands how marketing drives sales and retail performance
• Collaborative Connector: Bridges teams and builds strong cross-functional relationships
• Hands-On Operator: Willing to roll up sleeves, take initiative, and execute with excellence
• Confident Brand Advocate: Represents the brand with credibility and energy in any setting
• Organized Project Manager: Skillfully juggles multiple concurrent initiatives while keeping projects on time on budget and stakeholders accountable for deliverables
• Creatively Agile: Brings ideas to life quickly and effectively across formats

30-60-90

In Your First 30 Days, You Will:

• Develop a clear understanding of the company’s brand positioning, target audience, sales landscape, and omnichannel marketing strategies.
• Familiarize yourself with all ongoing and planned marketing campaigns, retail coupon programs, and shopper marketing initiatives.
• Begin or take over execution of any in-progress campaign tasks as needed.
• Review and analyze the performance of past and current shopper marketing programs to identify trends and areas for immediate improvement.

By 60 Days, You Will:

• Analyze campaign performance data and deliver insights to refine future marketing efforts and improve retail velocities.
• Collaborate with internal teams to ensure marketing campaigns are delivered on time and aligned with brand objectives.
• Begin providing strategic recommendations based on data analytics to improve retail sales team meetings with buyers, inform shopper program performance, determine retail media planning, and drive overall campaign efficiency.
• Own key work streams in quarterly marketing campaigns and new product launches.

By 90 Days, You Will:

• Deliver measurable improvements in campaign execution, including increased retail velocities.
• Demonstrate consistent on-time and in-full delivery of marketing projects and reporting deliverables.
• Drive meaningful growth in brand engagement and revenue through successful execution of marketing campaigns and shopper strategies.
• Play a key role in the development and launch of new brand and field marketing initiatives. 
• Present a strategic review to leadership, highlighting achievements, key learnings, and actionable recommendations for long-term success.