What are the responsibilities and job description for the Social Media and Marketing Manager position at The Farmhouse?
Job Overview
We are seeking a dynamic and innovative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. This role offers an exciting opportunity to craft compelling content, analyze marketing performance, and develop strategic campaigns that resonate with diverse audiences. The ideal candidate will be passionate about digital marketing, possess a keen eye for design, and excel at building meaningful relationships through social media engagement. Join us to drive brand awareness, foster community interaction, and contribute to our growth in a fast-paced, creative environment.
Duties
- Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to increase engagement and brand visibility.
- Create high-quality content including graphics, videos, photography, and written posts that align with branding guidelines and marketing goals.
- Manage social media accounts using tools like Hootsuite or Buffer to schedule posts, monitor activity, and ensure consistent messaging.
- Conduct social listening to gather insights on audience sentiment, industry trends, and competitor activities to inform content creation and campaign adjustments.
- Utilize analytics tools such as Google Analytics and social media analytics platforms to monitor performance metrics, measure campaign effectiveness, and optimize marketing strategies.
- Implement paid advertising campaigns on platforms like Facebook Advertising to reach targeted audiences effectively.
- Collaborate with public relations teams to manage media relations and enhance brand reputation through strategic communication efforts.
- Monitor digital marketing performance using marketing online analytics tools; prepare reports on media performance analytics for continuous improvement.
- Engage with followers by responding promptly to comments, messages, and inquiries to foster community relationships.
- Ensure all content is proofread for accuracy and aligned with branding standards; incorporate SEO best practices for content visibility.
- Stay updated on the latest trends in social media management, digital marketing tools, graphic design (Adobe Creative Suite), video editing, and media editing tools to keep campaigns fresh and innovative.
Qualifications
- Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
- Proficiency in social media platforms’ management tools such as Hootsuite or Buffer; experience with Facebook Advertising is a plus.
- Strong skills in graphic design using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite; video editing skills are highly desirable.
- Knowledge of SEO strategies, keyword research techniques, web analytics (Google Analytics), and marketing online analytics tools.
- Excellent content creation skills including writing engaging posts, proofreading for accuracy, and developing multimedia content that captures attention.
- Ability to analyze data from social listening tools and social media analytics platforms to derive actionable insights.
- Exceptional relationship management skills with the ability to communicate effectively across teams and external partners.
- Familiarity with media performance analytics tools for monitoring digital marketing effectiveness.
- Strong understanding of branding principles combined with creative thinking for innovative content development.
- Experience in public relations strategies that support brand reputation management within a digital landscape.
Join us as a Social Media and Marketing Manager if you're eager to shape compelling narratives online while leveraging cutting-edge tools to measure success! Your creativity will drive our brand forward as you build vibrant communities across digital channels—making a real impact every day!
Pay: From $75.00 per day
Benefits:
- Employee discount
- Flexible schedule
- Parental leave
- Professional development assistance
Work Location: Hybrid remote in Bennington, OK 74723
Salary : $75