Marketing Specialist

Who We Are 

Join a Team That’s Making a Difference for Thousands of Families Across New Jersey! 

At the Family Resource Network (FRN), we’re committed to improving the lives of individuals living with epilepsy, autism, intellectual and developmental disabilities, physical disabilities, and chronic illnesses. With over 30 programs and services, we’ve impacted the health and happiness of thousands of families for over five decades. But our impact doesn’t stop there—our community events, like the “Walk for the ONE” 5k walk/run and the Autism Beach Bash, bring even more people together in support of our mission.  

As part of FRN, you’ll be joining a statewide organization that serves over 3,500 through direct service and 80,000 individuals through training and education annually. FRN’s core service areas include: providing community-based programs that meet the evolving needs of individuals and families across New Jersey.  

At FRN, our values-driven culture is what sets us apart. We are deeply committed to fostering a positive and inclusive environment, where everyone’s voice is heard, and every contribution matters. Our focus on respect, integrity, and teamwork allows us to create meaningful change for the individuals and families we serve, while ensuring that each team member thrives in a supportive, collaborative workplace.  

If you have a genuine passion for helping others and are eager to contribute to meaningful change, we invite you to bring your enthusiasm and lend your talents to advancing our mission. 

Job Title: Marketing Specialist

Department: Administration

Reports to: Executive Partner, Administration & Communications 

Job Summary

The Marketing Specialist provides hands-on role execution support for marketing and communications efforts that advance the organization’s programs, fundraising initiatives, and engagement, helping ensure individuals and families are informed, connected, and supported. This position focuses on social-media content creation, campaign coordination, and day-to-day marketing operations across digital and print channels, ensuring materials are timely, accurate, and aligned with established brand and messaging standards.

Working closely with internal teams and vendors, the Marketing Specialist helps bring ideas and stories to life through organized workflows, consistent storytelling, and reliable follow-through. This role is execution-focused and supports established strategies, priorities, and timelines rather than setting them.

This is a hybrid position with an expectation of working in the East Windsor office three days per week and remotely two days per week. The role also requires flexibility to work in the field as needed to support events, content collection, and other organizational priorities.

Key Responsibilities

Marketing Execution and Campaign Support

• Support the execution of assigned marketing campaigns across digital and print platforms

• Coordinate timelines, deliverables, and approvals for assigned projects using established processes

• Ensure consistent messaging, tone, and brand alignment across all marketing materials

Content Creation and Storytelling

• Draft, edit, and publish content for email campaigns, newsletters, website updates, blogs, and social media using approved messaging and brand voice

• Execute assigned elements of the organization’s content calendar

• Schedule and publish social media content across platforms using approved tools

• Create marketing graphics using approved templates and tools, with attention to layout, clarity, and visual quality.

• Gather stories, quotes, photos, and content from staff and program teams to support storytelling efforts

• Monitor social media engagement and flag comments or messages that require response or escalation

Engagement

• Build and deploy email campaigns and newsletters using approved platforms

• Maintain email lists, including basic segmentation and list hygiene

• Support audience targeting efforts as directed

Performance Tracking

• Track basic marketing performance metrics related to email, social media, and website activity

• Assist with compiling routine performance summaries and reports

• Maintain organized records of marketing outcomes and metrics

Vendor Coordination and Asset Management

• Coordinate logistics and asset exchange with vendors such as printers, designers, and photographers as directed

• Maintain organization of assigned marketing assets, templates, and shared folders

• Track promotional materials and marketing inventory as needed

Administrative and Project Support

• Track assigned marketing tasks, timelines, and deadlines

• Coordinate cross-departmental inputs and approvals for marketing deliverables

• Support event promotion and post-event follow-up activities

• Assist with budget tracking for marketing initiatives as directed

• Perform other related duties consistent with the role, as assigned

Required Skills and Abilities

• Hands-on experience executing marketing campaigns across traditional and digital channels.

• Highly creative, with strong written and verbal communication skills and experience capturing high-quality photo and video content.

• Experience working withing structured review and approval workflows

• Strong interpersonal and customer service skills, rooted in a people-first, mission-driven mindset.

• Proven ability to manage multiple projects, timelines, and priorities with a high attention to detail

• Proficiency in Microsoft Office 365 (Word, Powerpoint, Teams, OneDrive, Outlook, Sharepoint)

• Familiarity with platforms such as WordPress, Canva, Constant Contact, Blackbaud, OneCause, Adobe Suites a plus

• Working knowledge of major social media platforms and social content management tools.

• Ability to handle confidential information with professionalism and discretion

• Energized by fast-paced, mission-driven work that makes a difference for people and communities.

Education and Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Two to four years of experience in communications, marketing, or digital content roles
• Experience in nonprofit or mission-driven organizations preferred

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer
• Ability to lift up to 15 pounds as needed

Why You Should Work for Us: 

• Medical, Dental, Vision, life, and disability insurance 

• 10 Paid holidays 

• Up to 2 floating holidays 

• Additional paid time off the last week of December 

• Up to 2 paid personal days  

• Paid vacation time  

• Up to 12 paid sick days 

• 403(b) match and contribution after 1 year of service 

• Summer Fridays 

• Technology provided 

• Mileage reimbursement for applicable positions 

• Ongoing training opportunities for all staff 

Salary : $50,000 - $55,000