What are the responsibilities and job description for the Field Executive - Estee Lauder - Denver position at The Estée Lauder Companies Inc.?
Description
⁃ Analyze performance of business vs. sales objectives, sales trends and competition
⁃ Generate sales reports
⁃ Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
⁃ Coordinate and execute the setup of all promotions, in⁃store programs and activities
⁃ Ensure BAs are aware of the marketing calendar, promotions etc
⁃ Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Marketing Support
⁃ Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
⁃ Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
⁃ Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.
⁃ Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes.
Supervision and Team Management of Beauty Advisors
⁃ Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
⁃ Ensure BA uphold grooming standards of the brand they represent
⁃ Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.
⁃ Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor
⁃ Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.
⁃ Conduct Beauty Advisors/ Generic Staff Training of smaller doors
⁃ Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
⁃ Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
⁃ Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.
⁃ B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
⁃ Well groomed
⁃ Good organization and communication skills
⁃ Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.
⁃ Display empathy, agility with can⁃do attitude
⁃ Proficient in MS Office and Excel
⁃ Comfortable/ Enthusiastic learning new technology platforms
⁃ Willingness to travel
⁃ Proven sales track record
- Sales⁃Related Responsibilities Sales Support
⁃ Analyze performance of business vs. sales objectives, sales trends and competition
⁃ Generate sales reports
⁃ Ensure brand image and visual merchandising are in line with brand standards and philosophy at retail counters
⁃ Coordinate and execute the setup of all promotions, in⁃store programs and activities
⁃ Ensure BAs are aware of the marketing calendar, promotions etc
⁃ Give direction and specific instructions to BAs on how to do their jobs to achieve their sales goals (To individually coach BAs based on their strengths and weaknesses)
Marketing Support
⁃ Coordinate and execute Newness, promotions and in⁃store programs setup in collaboration with ASOM and the Store Design Visual Merchandising team.
⁃ Monitor product trends, performance and identify potential sales opportunities to ASOM and Marketing team.
⁃ Ensure all go⁃to⁃market materials and promotional elements are available on time in store to support launches.
⁃ Provides promotions report to sales & marketing team post⁃campaign implementation as well as competitive intelligence on competitors' programmes.
Supervision and Team Management of Beauty Advisors
⁃ Assist ASOM in recruiting, onboarding, and the management of BA headcount and productivity to ensure sufficient staffing coverage for the counters
⁃ Ensure BA uphold grooming standards of the brand they represent
- Education
⁃ Connect with BAs both through Virtual Learning Tools and in⁃store meetings to train and coach on general selling skills i(e.g. how to service customers, how to upsell/ / cross sell, how to improve one's productivity.
⁃ Coach BA's on brand stories, hero products, and other important brand⁃specifics for ELC brands close by on the sales floor
⁃ Utilize E⁃learning platforms, including brand⁃agnostic content, to coach BAs towards improving customer experience and sales productivity.
⁃ Conduct Beauty Advisors/ Generic Staff Training of smaller doors
⁃ Closely collaborate with the Education team to develop all training/ coaching materials based on touchpoint needed. Sales & Education Executives are more likely to focus on brand⁃agnostic topics and to reinforce learnings around branded concepts first introduced by the Education Team
⁃ Coach and motivate BAs based on individual talents and skills to drive sales objectives and brand equity Orientation / Basic New hires training
⁃ Conduct initial on⁃barding for new Beauty Advisors in lower tier doors to ensure that they are well versed on their brands(s) and the travel⁃retail working environment.
- General ⁃ Spend minimum 70 percent of time in⁃store, working and coaching BAs.
⁃ B.A degree with a minimum of 3 years relevant experience, preferably in the travel retail industry
⁃ Well groomed
⁃ Good organization and communication skills
⁃ Good presentation skills, comfortable with virtual tools such as Zoom, Skype in addition to in⁃person presentations.
⁃ Display empathy, agility with can⁃do attitude
⁃ Proficient in MS Office and Excel
⁃ Comfortable/ Enthusiastic learning new technology platforms
⁃ Willingness to travel
⁃ Proven sales track record