What are the responsibilities and job description for the Brand Marketing Associate Manager position at The Estée Lauder Companies Inc.?
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart , the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
As Associate Marketing Manager, Global & North America, you will play a key role in supporting the strategic development and flawless execution of marketing initiatives across Aveda's lifestyle categories. In close partnership with the lifestyle team, you will help shape innovation, optimize the product portfolio, and steward high-impact go-to-market plans that elevate consumer engagement and drive business performance.
This role offers the opportunity to contribute to new product development, go-to-market plans, and data-driven strategy, bringing together business acumen, excellence in execution, strong cross-functional collaboration, and a deeply consumer-centric lens, all in support of a purpose-led brand.
PRODUCT STRATEGY & PORTFOLIO MANAGEMENT
The anticipated base salary range for this position is $67,850.00 to $101,250.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Description
As Associate Marketing Manager, Global & North America, you will play a key role in supporting the strategic development and flawless execution of marketing initiatives across Aveda's lifestyle categories. In close partnership with the lifestyle team, you will help shape innovation, optimize the product portfolio, and steward high-impact go-to-market plans that elevate consumer engagement and drive business performance.
This role offers the opportunity to contribute to new product development, go-to-market plans, and data-driven strategy, bringing together business acumen, excellence in execution, strong cross-functional collaboration, and a deeply consumer-centric lens, all in support of a purpose-led brand.
PRODUCT STRATEGY & PORTFOLIO MANAGEMENT
- Support the team in developing new product positioning, messaging hierarchy, and key product claims across lifestyle categories.
- Lead global forecasting inputs for lifestyle category innovations and support ongoing forecasting for products and programs.
- Track and manage programs in relevant systems while managing regional communications.
- Lead end-to-end North America NPL management with cross-functional teams to ensure flawless execution and tight demand alignment with marketing calendars and salon initiatives.
- Work with the team to develop and manage Category Merchandise Financial Planning (MFP) and Long Range Plan.
- Lead portfolio analysis, including SKU-level performance reviews and hero development opportunities, resulting in recommendations for SKU rationalization and pricing.
- Conduct market and competitive tracking to identify trends, benchmarks, and whitespace opportunities.
- Support the team in creating robust global launch briefs and developing comprehensive toolkits.
- Partner with Digital, Online, PR, Education, Creative, and Commercial teams to coordinate the development and delivery of go-to-market assets.
- Manage asset grids, ensuring accuracy, timely updates, and seamless alignment across cross-functional teams and regions.
- Serve as a point of contact for regional teams to communicate program details, provide launch guidance, and respond to execution-related inquiries.
- Oversee GWP planning and execution in partnership with Channel Marketing, ensuring alignment with the promotional calendar.
- Gather and analyze launch performance and campaign KPIs to support post-launch readouts and actionable refinements.
- Lead development of brand, category, and competitive business trend reporting.
- Build and maintain deep expertise to support strategic decision-making.
- Partner with regional teams to consolidate best practices and ensure global alignment.
- Manage data and analytics for both the base business and NPLs (new product launches), including dashboards, key reports, and ad hoc analyses.
- Support pricing exercises and competitive pricing analyses in partnership with the team and Finance.
- Support the team in pricing submissions, package copy routing and approvals, and product lifecycle management tasks.
- Manage operational workflows including budget tracking, cost center orders, POs, and vendor setup.
- Coordinate cross-functional meetings, agendas, notes, and recaps.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2-3 years of relevant experience in marketing, preferably within beauty (Prestige and/or Mass), consumer packaged goods (CPG), or a related industry.
- Passion for the beauty industry with a strong understanding of consumer behavior, market trends, and the competitive landscape.
- Self-motivated and agile, with strong organizational skills and the ability to manage multiple projects simultaneously.
- Analytical mindset, capable of translating data into actionable marketing strategies.
- Strong interpersonal skills, with the ability to collaborate effectively across teams.
The anticipated base salary range for this position is $67,850.00 to $101,250.00. Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan. In addition,
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results. In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.
Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law
Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Salary : $67,850 - $101,250